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This presentation covers strategies for mitigating trademark risks, monitoring, and policing in social media, as well as copyright issues associated with brand content.
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How to fill out Shields and Swords: Proactive Copyright and Trademark Protection and Risk Assessment Strategies in Social Media

01
Gather all relevant information about your trademarks and copyrights.
02
Identify the social media platforms you are active on.
03
Create a list of potential risks to your intellectual property on these platforms.
04
Develop a proactive strategy for monitoring and protecting your copyrights and trademarks.
05
Outline procedures for addressing potential infringements or misuse of your intellectual property.
06
Implement tools and services that help track and manage your rights online.
07
Regularly review and update your protection strategies to adapt to new risks.

Who needs Shields and Swords: Proactive Copyright and Trademark Protection and Risk Assessment Strategies in Social Media?

01
Businesses and brands that have trademarks or copyrights they want to protect online.
02
Content creators who publish work on social media.
03
Marketing teams looking to safeguard their digital assets.
04
Legal professionals assisting clients in protecting intellectual property.
05
Any organization that engages in social media and wants to mitigate legal risks associated with copyright and trademark infringement.
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Shields and Swords refers to a framework or program designed to help individuals and businesses protect their copyright and trademark rights proactively in social media. It includes strategies and risk assessment tools that enable them to identify potential infringements and take necessary actions to safeguard their intellectual property.
Individuals or entities that own copyrights or trademarks, especially those actively engaging in social media platforms, are required to file for Shields and Swords. This includes businesses, content creators, artists, and other stakeholders looking to protect their intellectual property rights.
To fill out Shields and Swords, users need to provide detailed information about their copyrighted works or trademarks, including descriptions, registration numbers (if applicable), and any instances of potential infringement. Additionally, users should outline their risk assessment strategies and any proactive measures they plan to take to protect their rights.
The purpose of Shields and Swords is to offer a structured approach for creators and businesses to actively secure their intellectual property rights in the dynamic environment of social media, mitigate risks of infringement, and ensure their legal standing in case of disputes.
Information that must be reported includes specific details of the copyrighted works and trademarks, descriptions of how these are used on social media, any identified risks or infringements, and the strategies the filer intends to implement for protection and risk management.
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