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MARIA CODE OF CONDUCT FOR MARKET AND SOCIAL RESEARCH Appendix B GUIDELINE FOR CONDUCTING MOBILE MARKET RESEARCH (Adapted from the current ESO MAR Guideline for Conducting Mobile Market Research1)
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How to Fill Out MRIA Code of Conduct:

01
Familiarize Yourself: Start by thoroughly reading and understanding the MRIA Code of Conduct. It is essential to have a clear understanding of the principles and ethical guidelines set forth by the Marketing Research and Intelligence Association (MRIA).
02
Comprehend the Principles: Pay attention to each principle stated in the Code of Conduct. Understand their significance and how they apply to your research practices. These principles cover crucial aspects such as honesty, integrity, privacy, confidentiality, and accuracy.
03
Assess Your Research Procedures: Review your research procedures, protocols, and methodologies against the MRIA Code of Conduct. Ensure that your practices align with the ethical standards outlined in the Code. If you identify any non-compliant areas, make plans to rectify them promptly.
04
Implement Appropriate Consent Procedures: Prioritize obtaining informed consent from research participants. Clearly explain the purpose, scope, and nature of the research, as well as any potential risks or benefits. Consent forms should be comprehensive, written clearly, and easily understandable.
05
Protect Participants' Privacy: Maintain strict confidentiality and privacy in research activities. Safeguard participants' personal and sensitive information. Utilize secure data storage and transfer methods to prevent unauthorized access.
06
Maintain Accurate and Reliable Research Practices: Ensure that your research activities are conducted with the utmost accuracy and reliability. Do not manipulate or distort research findings for personal gain or to suit specific interests. Truthfulness and adherence to data quality standards are imperative.
07
Stay Up-to-Date: Continuously monitor and adhere to any updates or revisions made to the MRIA Code of Conduct. Be aware of any new guidelines, industry practices, or legal requirements that may impact your research activities. Stay proactive in staying in compliance.

Who Needs MRIA Code of Conduct:

01
Market Research Professionals: The MRIA Code of Conduct is primarily designed for market research professionals, including researchers, analysts, consultants, and practitioners. These individuals directly engage in research activities and are responsible for upholding ethical standards.
02
Industry Organizations: Market research organizations and agencies should also adhere to the MRIA Code of Conduct. By adopting and enforcing these guidelines, industry organizations demonstrate their commitment to ethical conduct and integrity.
03
Clients and End Users: Clients who commission market research studies and end users who utilize research findings also benefit from the MRIA Code of Conduct. They can trust that research conducted by MRIA members follows ethical practices, ensuring the reliability and quality of the research output.
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The MRIA Code of Conduct is a set of guidelines and rules that members of the Marketing Research and Intelligence Association (MRIA) must adhere to in order to maintain ethical standards and integrity in the industry.
All members of the MRIA are required to file the MRIA Code of Conduct in order to demonstrate their commitment to ethical practices within the marketing research field.
The MRIA Code of Conduct can be filled out online through the MRIA website, where members must confirm their compliance with the guidelines and rules set forth in the code.
The purpose of the MRIA Code of Conduct is to ensure that members of the association conduct themselves ethically and follow best practices in the field of marketing research, ultimately upholding the reputation of the profession.
Members must report any potential conflicts of interest, client confidentiality breaches, dishonest practices, and any other ethical concerns that may arise in their work within the marketing research industry.
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