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DOCUMENT HISTORY/ EQUALITY IMPACT ASSESSMENT FORM TITLE REF CREATED TYPE Marketing and Brand Procedure BK3 10 004 Sept 2014 Procedure New BOOK SECTION 3 Marketing PERSON RESPONSIBLE FOR POLICY REVIEWED
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What is marketing and brand procedure?
Marketing and brand procedure is a set of guidelines and steps followed by a company to promote its products or services and build brand awareness.
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All companies that engage in marketing activities and want to establish a strong brand presence are required to file marketing and brand procedure.
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What is the purpose of marketing and brand procedure?
The purpose of marketing and brand procedure is to create a structured approach to marketing activities and ensure consistency in brand messaging.
What information must be reported on marketing and brand procedure?
Information such as target market, marketing budget, branding guidelines, and KPIs must be reported on marketing and brand procedure.
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