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CORPORATE EDUCATION Center (CEC) COURSE OUTLINE University of Sunderland BA (Hons) Business Management 11:00am1:30pm Saturdays Maritime Marketing Strategy Rajeev Sahara San Fernando Program: DURATION:
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Point by point guide on how to fill out a marketing strategy:

01
Begin by identifying your target audience: Understand who your ideal customer is and what their needs and preferences are. This will help you tailor your marketing efforts effectively.
02
Conduct a market analysis: Research your industry and competitors to gain insights into market trends, customer behavior, and competitive landscape. This information will help you make informed decisions about your marketing strategy.
03
Set clear marketing objectives: Define what you want to achieve through your marketing efforts. These objectives could include increasing brand awareness, generating leads, driving sales, or growing market share.
04
Define your unique selling proposition (USP): Determine what sets your product or service apart from the competition. Highlight these unique features or benefits in your marketing strategy to attract and retain customers.
05
Choose the right marketing channels: Identify the platforms and channels that your target audience frequents. This could include digital channels such as social media, email marketing, content marketing, or traditional channels like print ads or TV commercials.
06
Develop a messaging strategy: Craft compelling messages that resonate with your target audience. Consider their pain points, desires, and motivations while creating your marketing communications.
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Create a budget and allocate resources: Determine how much you are willing to spend on marketing activities and allocate your resources accordingly. Prioritize the channels and tactics that are most likely to yield the desired results.
08
Implement and monitor: Start executing your marketing strategy and closely monitor its performance. Regularly track key metrics such as website traffic, conversions, and ROI to assess the effectiveness of your strategy.

Who needs a marketing strategy?

Any business or organization that aims to promote its products or services and reach its target audience effectively can benefit from a marketing strategy. Whether you are a startup, small business, or large corporation, having a well-defined marketing strategy helps you align your marketing efforts and resources towards achieving your business goals. Additionally, nonprofits, government agencies, and educational institutions can also benefit from developing marketing strategies to raise awareness, drive engagement, or attract funding. Ultimately, a marketing strategy serves as a roadmap that guides your marketing activities and ensures a consistent and coherent approach to reaching your target audience.
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A marketing strategy is a plan of action designed to promote and sell a product or service.
Any individual or organization that is involved in marketing activities may be required to file a marketing strategy.
To fill out a marketing strategy, one must outline the target audience, marketing goals, tactics, budget, and timeline.
The purpose of a marketing strategy is to attract customers, increase sales, and build brand awareness.
Information such as target market analysis, competitor analysis, marketing budget, and marketing tactics must be reported on a marketing strategy.
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