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January 23, 2012Late Breaking News, Compelling Ideas, Just Plain Good Stuff for the Gaming Industry! How a five touch direct mail campaign ... Generated a 21% response rate. By Guest Contributor Michael
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How to fill out a five-touch direct:

01
Start by understanding the purpose of the five-touch direct. It is a marketing strategy that involves reaching out to potential customers five times in different ways to increase the chances of conversion.
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Develop a target audience. Identify the specific group of potential customers that you want to reach through the five-touch direct. This will help you tailor your approach and messaging accordingly.
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Determine the five touchpoints. Decide on the methods you will use to reach the target audience. These can include email marketing, social media advertising, direct mail, phone calls, or any other relevant channels that will connect with your audience effectively.
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Create compelling content. Craft engaging and relevant content for each touchpoint. Ensure that your messaging is clear, persuasive, and aligned with your marketing goals. Tailor the content to suit the specific touchpoint, keeping in mind the preferences and needs of your target audience.
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Establish a schedule. Plan out the timing and sequencing of the five touchpoints. Determine how much time should pass between each touch and create a schedule to ensure consistency and maximum impact.

Who needs a five-touch direct:

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Small businesses looking to generate leads and convert them into customers. The five-touch direct strategy can be particularly effective for businesses with limited resources and a need to nurture relationships with potential customers over time.
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Marketing teams aiming to enhance lead generation efforts. By implementing a five-touch direct approach, marketing teams can increase the chances of reaching potential customers multiple times, improving brand recall and ultimately increasing conversion rates.
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Businesses operating in competitive industries. In highly competitive industries, it can be challenging to capture and retain customers. The five-touch direct strategy allows businesses to stand out from the competition and maintain sustained engagement with potential customers.
Overall, anyone looking to enhance their marketing efforts by implementing a comprehensive and effective strategy can benefit from utilizing a five-touch direct approach.
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A five-touch direct is a marketing strategy where a company reaches out to a customer five times through various channels.
Any company or organization that wishes to implement the five-touch direct marketing strategy must file the plan.
To fill out a five-touch direct plan, include the customer contact details, the channels to be used, the message or offer for each touchpoint, and a timeline for implementation.
The purpose of a five-touch direct plan is to engage customers multiple times to increase brand awareness, generate leads, and drive conversions.
The information reported on a five-touch direct plan includes customer contact details, communication channels, messages or offers, and the timeline for implementation.
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