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LEVERAGING NARRATIVE LEARNING TOOLS: A PEDAGOGICAL DISCOURSE TO TEACHING INTRODUCTORY ACCOUNTING COURSES Sandra S. Stephenson, PhD, CPA Assistant Professor Department of Accounting McCoy College of

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7. Address counterarguments or skepticism: Anticipate potential objections or skepticism from your audience and address them within your narrative. By acknowledging and refuting opposing viewpoints, you strengthen your narrative and demonstrate a well-rounded understanding of the subject matter.
8. End with a clear call to action: To prompt your audience to take action or further engage with your narrative, end it with a clear and compelling call to action. Whether it's signing up for a newsletter, making a donation, or sharing your narrative, be explicit about what you want your audience to do next.

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In summary, filling out the Stephenson - Leveraging Narrative involves identifying your audience, defining your objective, crafting a compelling beginning, developing a coherent storyline, using vivid language and imagery, including supporting evidence, addressing counterarguments, and ending with a clear call to action. This framework can benefit individuals looking to improve their storytelling skills, organizations aiming to engage their audience, and public speakers and presenters seeking to captivate their audience.

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