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SYLLABUS MARKETING STRATEGY MKTG530 (SP RI N G Se me s t her 2 0 1 2 ×2 0 1 3) THE AMERICAN UNIVERSITY IN CAIRO S CH OO L DE P ART ME NT O F OF B U SI N ES S M AN AGE ME NT Instructor name: Dr
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How to fill out a syllabus marketing strategy:

01
Start by thoroughly understanding the marketing goals and objectives of your organization or business. This will help you create a targeted strategy that aligns with the overall marketing plan.
02
Identify your target audience and conduct market research to gain insights into their needs, preferences, and behaviors. This will help you tailor your marketing messages and tactics to effectively reach and engage with your target audience.
03
Define the key marketing channels and platforms that will be utilized in your strategy. This may include social media, email marketing, content marketing, search engine optimization, and more.
04
Determine the specific marketing tactics and activities that will be implemented to achieve the desired marketing goals. This can include creating and scheduling social media posts, designing and sending email campaigns, developing content for blogs or websites, optimizing website pages for search engines, and more.
05
Set measurable objectives and key performance indicators (KPIs) to track the progress and success of your marketing strategy. This will allow you to evaluate the effectiveness of your tactics and make any necessary adjustments to optimize results.
06
Develop a timeline or schedule for executing your marketing activities. This will help ensure that tasks are completed in a timely manner and that the overall strategy stays on track.
07
Assign responsibilities to individuals or teams for each task or activity in the marketing strategy. Clearly define roles and expectations to ensure that everyone understands their responsibilities and can effectively contribute to the overall success of the strategy.
08
Continuously monitor and evaluate the performance of your marketing strategy. Regularly analyze data and metrics to identify areas of improvement or opportunities for optimization.
09
Make necessary adjustments and refinements to your strategy based on the insights and findings from your monitoring and evaluation efforts. Adapt to changes in the market, consumer behavior, or industry trends to ensure that your marketing efforts remain relevant and effective.

Who needs a syllabus marketing strategy?

01
Businesses and organizations that want to effectively promote their products or services to a target audience.
02
Marketing professionals who want to create a comprehensive and cohesive plan for their marketing efforts.
03
Startups or new businesses that need to establish their brand and gain visibility in the market.
04
Non-profit organizations that aim to raise awareness or funds for their cause.
05
Educational institutions that want to attract students or promote their programs.
06
E-commerce businesses that need to drive traffic to their website and increase online sales.
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Service-based businesses that rely on generating leads and converting them into customers.
08
Freelancers or consultants who want to showcase their expertise and attract clients.
09
Small businesses with limited marketing budgets but the desire to compete and grow in the market.
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A syllabus marketing strategy is a plan that outlines how a company will promote and market their products or services to potential customers.
Typically, businesses or organizations that offer products or services to consumers are required to create and implement a syllabus marketing strategy.
To fill out a syllabus marketing strategy, company needs to identify target audience, develop marketing goals, create marketing tactics, set a budget, and establish a timeline for implementation.
The purpose of a syllabus marketing strategy is to attract and retain customers, increase brand awareness, drive sales, and achieve business objectives.
Information that must be reported on a syllabus marketing strategy includes target market analysis, marketing objectives, promotional activities, budget allocation, and performance metrics.
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