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Creative Saskatchewan Investment Fund Grant REPORTING GUIDE for Market & Export Development Page 1 MARKET & EXPORT DEVELOPMENT INVESTMENT FUND GRANT REPORTING GUIDE NOTE: Completed final reports should
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How to fill out market and export development:

01
Conduct market research: Start by identifying potential target markets and researching their current demand for your product or service. Analyze market trends, competition, and customer preferences to develop effective strategies.
02
Develop a marketing plan: Based on your market research, create a detailed marketing plan outlining your objectives, target audience, marketing channels, and budget. This plan will guide your marketing activities and help you reach your export development goals.
03
Customize your product or service: Adapt your offering to meet the needs and preferences of your target markets. Consider factors such as packaging, labeling, pricing, and product features to make it more appealing to international buyers.
04
Build partnerships: Collaborate with local distributors, agents, or retailers who have established networks and knowledge of the target market. This will help you penetrate the market faster and leverage their expertise to expand your reach.
05
Understand export regulations and logistics: Familiarize yourself with the export laws and regulations of your target markets. Ensure compliance with documentation, customs requirements, shipping, and logistical considerations to avoid any legal or operational issues.
06
Plan for financing and risk management: Export development often requires significant investments. Evaluate your financial capacity and explore options available for trade financing, export credit insurance, or government support programs to mitigate risks associated with international trade.
07
Develop a marketing and sales strategy: Build a comprehensive marketing and sales strategy tailored to each target market. Identify the most effective channels to promote your product or service, including digital marketing, trade shows, advertising, or direct sales.

Who needs market and export development?

01
Small and medium-sized enterprises (SMEs): SMEs seeking to expand their business globally can benefit from market and export development to access new markets, increase sales, and diversify their customer base.
02
Entrepreneurs and startups: Entrepreneurs and startups with innovative products or services can leverage market and export development to capitalize on international demand, gain competitive advantage, and accelerate their growth.
03
Companies experiencing domestic market saturation: Businesses that have achieved saturation in their domestic market can explore market and export development to explore new growth opportunities and maintain a competitive edge.
04
Industries with export potential: Industries such as manufacturing, technology, agriculture, and tourism have significant export potential and can benefit from market and export development initiatives to tap into global markets.
05
Governments and economic development agencies: Governments and economic development agencies often promote market and export development as a means to stimulate economic growth, increase employment, and enhance the competitiveness of their domestic industries.
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Market and export development refer to strategies and activities aimed at expanding a company's reach into new markets and enhancing its capability to export goods or services.
Companies that are engaged in international trade or looking to expand their market presence are required to file market and export development.
Market and export development can be filled out by providing information on the company's target markets, export goals, strategies, and any relevant activities planned or undertaken.
The purpose of market and export development is to help companies identify and capitalize on new market opportunities, increase export sales, and strengthen their global competitiveness.
Information such as target markets, export value, sales projections, marketing activities, and export strategies must be reported on market and export development.
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