Fillable ikea market supplier strategy form

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Market driving supplier strategy: IKEA's global sourcing network in two developing markets Veronika Tarnovskaya Lund University, Sweden Pervez N. Ghauri Manchester Business School, UK Ulf Elg Lund University, Sweden Abstract For more than a decade, market orientation approach has been most prevalent in marketing literature. According to this approach firms reactively respond to market conditions and customer...
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ikea market supplier strategy
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