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Reassessing Website Usability from Server Log Files White Paper Prepared by Teed, Inc. P.O. Box 1905 Ann Arbor, Michigan 48106 7349951010 December 1999Table of Contents Assessing Website Usability
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How to fill out assessing web site usability?

01
Identify the goals of your website: Before assessing its usability, it is important to clearly define what you want your website to achieve. Determine if it is meant to provide information, sell products, or engage users in any specific way.
02
Understand your target audience: Analyze who your website's users are and what their needs and preferences are. Consider their demographics, interests, and technical abilities. This will help you tailor the website's usability to meet their expectations.
03
Conduct a heuristic evaluation: Evaluate your website against a set of usability heuristics or principles, such as visibility of system status, match between system and the real world, and user control and freedom. This evaluation can be performed by usability experts or designers who assess the website based on their own expertise and best practices.
04
Perform user testing: Invite a group of representative users to perform specific tasks on your website. Observe their interactions closely and collect feedback on any difficulties they encounter. This will help you identify usability issues and areas for improvement.
05
Analyze website analytics: Utilize web analytics tools to gather data on user behavior and website performance. Analyze metrics such as bounce rate, time spent on site, and conversion rates to identify potential usability problems.
06
Collect user feedback: Provide an option for users to provide feedback on the website's usability. This can be done through surveys, focus groups, or direct contact. User feedback can provide valuable insights into areas that need improvement.
07
Prioritize and address usability issues: Once you have gathered data and feedback, prioritize the usability issues based on their impact and feasibility of implementation. Address the identified issues by making necessary design changes, improving content, or enhancing functionality.

Who needs assessing web site usability?

01
Web developers: Assessing website usability is crucial for web developers as it helps them ensure that the websites they create are user-friendly and meet the needs of their target audience. It allows them to identify and rectify any usability issues before the website is launched.
02
Business owners: Business owners can benefit from website usability assessments as it helps them understand how their website performs in terms of user experience. By improving usability, they can enhance customer satisfaction, increase conversions, and ultimately drive business growth.
03
Marketing teams: Assessing website usability is essential for marketing teams as it helps them determine whether their website is effectively communicating their brand message and supporting their marketing goals. Usability assessments enable them to optimize user journeys, improve conversion rates, and enhance overall marketing effectiveness.
04
User experience designers: Usability assessments are a key part of the user experience design process. Designers rely on assessing website usability to validate their design decisions, identify areas for improvement, and create intuitive and enjoyable user experiences.
05
E-commerce businesses: For e-commerce businesses, website usability is directly linked to the success of their online sales. By assessing usability, they can optimize their website's navigation, checkout process, and product presentation to maximize conversions and boost revenue.
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Assessing web site usability involves evaluating how user-friendly and efficient a website is for its intended users.
Typically, web developers, designers, and usability experts are responsible for assessing web site usability.
To fill out assessing web site usability, one needs to conduct user testing, gather feedback, analyze data, and make improvements to enhance the user experience.
The purpose of assessing web site usability is to ensure that users can navigate the website effortlessly and achieve their goals efficiently.
The report on assessing web site usability should include usability test findings, user feedback, recommendations for improvements, and action plans.
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