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ELON UNIVERSITY BURLINGTON DOWNTOWN CORPORATION Marketing Research Report Kendra Carillon, Brook Evert's, Stephanie Laurine, Kathleen Maxwell and Hannah Parker 2010 BURLINGTON DOWNTOWN CORPORATION
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How to fill out marketing research report

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How to fill out a marketing research report:

01
Begin by gathering relevant data and information pertaining to the specific marketing research project. This can include data on target audience demographics, market trends, competitor analysis, and any other pertinent information.
02
Develop a clear and concise introduction to the research report, outlining the purpose, objectives, and scope of the research. This section should provide a brief overview of what will be covered in the report.
03
Present the methodology used in conducting the marketing research. Specify the research approach (such as surveys, interviews, or focus groups), sample size, data collection methods, and any other relevant details. This section is crucial as it adds credibility to the report and allows others to evaluate the accuracy and reliability of the data.
04
Analyze the data gathered during the research phase. This involves organizing and synthesizing the information collected to identify patterns, trends, and insights. Utilize appropriate statistical tools and techniques to interpret and present the data effectively.
05
Provide a comprehensive and detailed explanation of the findings. Break down the results into meaningful sections and highlight key takeaways. Use charts, graphs, and visual aids to present the data in a visually appealing and easily understandable manner.
06
Discuss the implications of the findings and their significance for the organization or project. If there are any actionable recommendations, suggest strategies or steps that can be taken based on the research findings. It is important to tie the results back to the initial objectives and provide insights to address any identified gaps or opportunities.
07
Include a conclusion that summarizes the main findings and recommendations of the marketing research report. This section should also mention any limitations encountered during the research process and potential areas for further study.

Who needs a marketing research report?

01
Businesses and companies planning to launch a new product or service can benefit from a marketing research report. It provides valuable insights into target audience preferences, market demand, and competition, helping them make informed decisions and develop effective marketing strategies.
02
Marketing departments within organizations often require marketing research reports to evaluate the success of previous campaigns, understand customer behavior, and identify market trends. This allows them to refine their marketing efforts and stay ahead of the competition.
03
Market research agencies and consultants may need marketing research reports to present findings and recommendations to their clients. These reports serve as a means to communicate the research findings and justify the methodologies used, enhancing the credibility of the agency or consultant.
In summary, filling out a marketing research report involves gathering relevant data, explaining the research methodology, analyzing the data, presenting the findings, and providing actionable recommendations. It is a valuable tool for businesses, marketing departments, and research agencies to make informed decisions and develop effective strategies.
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Marketing research report is a document that provides detailed information and analysis of a specific market or consumer segment.
Any organization or individual conducting market research is required to file a marketing research report.
To fill out a marketing research report, one must gather relevant data, analyze it, and present findings in a structured format.
The purpose of a marketing research report is to help businesses make informed decisions based on market trends and consumer behavior.
Information such as target market demographics, competition analysis, and consumer preferences must be reported on a marketing research report.
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