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Quot;Pheromone” is a very powerful word. It conjures up sex, abandon, loss of control, and you can see, it's very important as a word. But it's only 50 years old. It was invented in 1959. Now, if you put that word into the web, as you may have done, you'll come up with millions of hits, and almost all of those sites are trying to sell you something to make you irresistible for 10 dollars or more. Now, this is a very attractive idea, and the molecules they mention sound really science-y. They've got lots of syllables. It's things like androstenol, aldosterone or androstadienone. It gets better and better, and when you combine that with white lab coats, you must imagine that there is fantastic science behind this. But sadly, these are fraudulent claims supported by dodgy science. The problem is that, although there are many good scientists working on what they think are human pheromones, and they're publishing in respectable journals, at the basis of this, despite very sophisticated experiments, there really is no good science behind it, because it's based on a problem, which is nobody has systematically gone through all the odors that humans produce -- and there are thousands of molecules that we give off. We're mammals. We produce a lot of smell. Nobody has gone through systematically to work out which molecules really are pheromones. They've just plucked a few, and all these experiments are based on those, but there's no good evidence at all. Now, that's not to say that smell is not important to people. It is, and some people are real enthusiasts, and one of these was Napoleon. And famously, you may remember that out on the campaign trail for war, he wrote to his lover, Empress Josephine, saying, quot;Don't wash. I'm coming home.quot; (Laughter) So he didn't want to lose any of her richness in the days before he'd get home, and it is still, you'll find websites that offer this as a major quirk. At the same time, though, we spend about as much money taking the smells off us as putting them back on in perfumes, and perfumes are a multi-billion-dollar business. So what I want to do in the rest of this talk is tell you about what pheromones really are, tell you why I think we would expect humans to have pheromones, tell you about some confusions in pheromones, and then finally, I want to end with a promising avenue which shows us the way we ought to be going. So the ancient Greeks knew that dogs sent invisible signals between each other. A female dog in heat sent an invisible signal to male dogs for miles around, and it wasn't a sound, it was a smell. You could take the smell from the female dog, and the dogs would chase the cloth. But the problem for everybody who could see this effect was that you couldn't identify the molecules. You couldn't demonstrate it was chemical. The reason for that, of course, is that each of these animals produces tiny quantities, and in the case of the dog, males dogs can smell it, but we can't smell it. And it was...
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