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Lumen task SPECIFICATION SHEET WHITE & STATIC COLORS Client: Project name: Order #: Type: Qty: FEATURES AND BENEFITS Physical : Low copper content extruded aluminum housing Aluminum end caps Clear

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How to fill out features and benefits

01

Start by brainstorming the key features of your product or service. These are the unique characteristics that set it apart from competitors.

02

Next, identify the corresponding benefits that customers will gain from each feature. Benefits are the positive outcomes or advantages that customers will experience.

03

Make sure to highlight specific and quantifiable benefits. For example, instead of simply stating that your product is "convenient," specify that it saves customers 30 minutes of their time each day.

04

Consider your target audience when filling out features and benefits. Different groups of people may value different aspects of your product or service, so tailor your messaging accordingly.

05

Use language that is clear and persuasive. Avoid using technical jargon or excessive industry terminology that might confuse or overwhelm potential customers.

06

Provide real-life examples or testimonials to demonstrate the value and effectiveness of your features and benefits. This can help build trust and credibility with your audience.

07

Lastly, regularly review and update your features and benefits to ensure they remain accurate, relevant, and appealing to your target market.

As for who needs features and benefits, any company or individual promoting a product or service can benefit from identifying and effectively communicating their features and benefits. This includes businesses of all sizes in a wide range of industries, as well as non-profit organizations, educational institutions, and individuals offering personal services or products. By clearly articulating the unique features and corresponding benefits, these entities can better attract and persuade potential customers or clients.

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What is features and benefits?

Features are the characteristics of a product or service, while benefits are the advantages or positive outcomes that the customer can experience from using the product or service.

Who is required to file features and benefits?

Companies or individuals who are selling a product or service are required to highlight the features and benefits to their customers.

How to fill out features and benefits?

Features and benefits can be filled out by creating a list of the product or service's unique qualities (features) and explaining how these qualities can positively impact the customer (benefits).

What is the purpose of features and benefits?

The purpose of highlighting features and benefits is to attract potential customers, showcase the value proposition of the product or service, and differentiate it from competitors.

What information must be reported on features and benefits?

Information such as product specifications, unique selling points, advantages over competitors, and how the product or service can meet customers' needs must be included in the features and benefits.

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