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The Nonprofit Prophet Ten Star Chapter Volume 1, No. 9 P. O. Box 40386, Memphis, TN 381740386 September 2012 September Luncheon USING MARKETING PRINCIPLES TO WIN GOVERNMENT GRANTS Competition for

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Using marketing principles involves leveraging strategies and techniques to promote products or services, attract customers, and drive sales.

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Any individual or business that engages in marketing activities may be required to file using marketing principles.

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Information that must be reported on using marketing principles may include marketing spend, ROI, campaign performance, and market research findings.