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The Australian Effie Awards Entry Form 2012 Entry Number: 35 1. Agency 303Lowe 2. Advertiser The Office of Road Safety Western Australia 3. Entry Title Enjoy The Ride 4. Category for this Entry 5.
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How to fill out the Australian Effie Awards:

01
Familiarize yourself with the entry criteria and requirements provided by the Australian Effie Awards organization. This will provide you with a clear understanding of what is expected from your submission.
02
Carefully read through the categories and choose the most suitable one for your campaign. Consider the objectives, target audience, and results achieved to determine the best fit.
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Begin by providing a brief overview of your campaign, including its purpose, target audience, and the challenge or opportunity it aimed to address. Make sure to highlight any unique or innovative aspects of your strategy.
04
Clearly outline your campaign objectives and the key performance indicators (KPIs) used to measure its success. Include information on how you set these objectives and why they were important in assessing the effectiveness of your campaign.
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Describe in detail the strategy and tactics implemented to achieve your campaign objectives. This may include insights, research, target audience identification, creative concepts, media planning, and execution. Emphasize the reasoning behind your decisions and their alignment with the campaign objectives.
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Present the creative elements of your campaign, such as advertisements, visuals, videos, social media content, or any other materials used to engage and communicate with your target audience. Explain how these elements were developed to convey your campaign message effectively.
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Provide evidence of the success and impact of your campaign. Include relevant data, metrics, and results obtained, such as increased brand awareness, sales growth, market share, or any other indicators of success. Use graphs, charts, or case studies to visually illustrate the impact of your campaign.
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Include testimonials or feedback from clients, customers, or industry experts who can vouch for the effectiveness and value of your campaign. This will add credibility and demonstrate the impact and recognition received by your campaign.
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Double-check all the entry requirements, ensuring that you have provided all the necessary documentation, such as contact information, campaign budget details, media spend, and any supplementary materials required by the Australian Effie Awards.

Who needs the Australian Effie Awards?

01
Marketing professionals looking to showcase their successful advertising and marketing campaigns.
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Advertisers and brand owners wanting to gain recognition for their campaign's effectiveness and its impact on their business objectives.
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Agencies and creative teams interested in competing with their peers and demonstrating their capabilities and expertise in their respective fields.
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Businesses seeking validation and credibility for their marketing strategies and tactics by receiving an industry-recognized award.
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The advertising and marketing industry itself, as the Australian Effie Awards provide a platform to celebrate and honor excellence in advertising effectiveness, encouraging innovation and best practices.
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The Australian Effie Awards is a prestigious awards program that recognizes effectiveness in marketing communications.
Marketing professionals, advertisers, agencies, and brand managers are required to file for the Australian Effie Awards.
To fill out the Australian Effie Awards, applicants must provide detailed information on their marketing campaign objectives, strategy, execution, and results.
The purpose of the Australian Effie Awards is to celebrate and reward marketing campaigns that have achieved outstanding results.
Applicants must report on their marketing campaign objectives, target audience, strategy, execution tactics, and results achieved.
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