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Get the free Special Events Media Kit, 3-8.qxp - Canterbury Park

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Canterbury Park Fact Sheet The Business Live Horse Racing: May through Labor Day Simulcast Racing: 7 days a week, year round, hours varied Canterbury Card Club: 7 days a week, 24 hours a day, 2 rooms
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How to fill out special events media kit

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How to fill out Special Events Media Kit:

Gather all necessary information:

01
Start by collecting all the relevant information about your special event, such as the event name, date, location, and purpose.
02
Also, gather any key messages or talking points that you want to convey through the media kit.

Create a captivating cover page:

Design a visually appealing cover page that includes the event name, date, and a captivating image that represents the essence of the event.

Write an engaging event overview:

01
Provide a brief summary of the special event, highlighting its purpose, significance, and any unique aspects.
02
Include information about the target audience, expected attendance, and any notable speakers or performers.

Include a comprehensive event schedule:

01
List the event schedule in chronological order, including the start and end times of each activity or session.
02
Specify the location and any special requirements for each segment of the event.

Provide detailed speaker or performer bios:

01
Write informative and concise biographies for each speaker or performer involved in the special event.
02
Include their professional background, accomplishments, and any relevant experience related to the event's theme or topic.

Include high-quality visuals:

01
Add attractive images, photos, or graphic representations that relate to the event.
02
Include captivating visuals that showcase the highlights of the special event, such as previous years' pictures, venue images, or logos.

Compile media materials:

01
Organize any press releases, fact sheets, or media advisories related to the special event.
02
Include any relevant statistics, testimonials, or success stories that support the event's purpose or impact.

Who needs special events media kit?

01
Event Organizers: Special event media kits are essential for event organizers who want to effectively promote and communicate their events to the media and potential attendees.
02
Media Outlets: Journalists, reporters, and bloggers benefit from special events media kits to gather accurate and comprehensive information about the event.
03
Sponsors and Partners: The media kit allows sponsors and partners to understand the event and evaluate its alignment with their brand and objectives.
04
Potential Attendees: People interested in attending the special event can review the media kit to gain insight into the purpose, schedule, and highlights of the event.
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A special events media kit is a collection of promotional materials and information that is provided to the media to promote a special event or occasion.
The organizers or hosts of a special event are usually responsible for filing and providing the special events media kit to the media.
To fill out a special events media kit, you need to gather relevant information and materials about the event, such as event details, key participants, press releases, images, and contact information. This information should then be compiled and organized in a presentable format for distribution to the media.
The purpose of a special events media kit is to provide the media with all the necessary information and materials they need to effectively promote and cover the special event. It helps generate publicity and build awareness among the target audience.
The information that should be included in a special events media kit may vary depending on the nature of the event, but typically it includes event details, schedule, key participants or performers, press releases or media advisories, high-resolution images, contact details for media inquiries, and any additional relevant materials.
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