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WORKSHOP SESSION SOCIAL MEDIA POLICY AND PRACTICE Wednesday, 19 September 2012 Sports House, CNR Castlemaine & Caxton St's, Milton 12 noon 2.00pm REGISTRATION FORM Contact Name Title Organization
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How to fill out social media policy:

01
Identify the purpose: Determine why your organization needs a social media policy. Is it to ensure brand consistency, protect sensitive information, or establish guidelines for employee conduct? Clearly define the objectives of the policy before moving forward.
02
Conduct research: Familiarize yourself with the legal and regulatory requirements related to social media usage in your industry. This will help you ensure that your policy complies with all applicable laws and standards.
03
Define acceptable behavior: Clearly outline what is considered acceptable and unacceptable behavior on social media platforms. Specify guidelines for appropriate content, respectful communication, and proper use of intellectual property.
04
Address privacy concerns: Include guidelines on how to handle private information, such as customer or employee data. Emphasize the importance of respecting privacy rights and the consequences of unauthorized disclosure.
05
Provide examples: Offer specific examples to help employees understand the policy better. This could include scenarios related to confidentiality, defamation, or harassment. Additionally, highlight any specific platforms or technologies that are relevant to your organization.
06
Establish a review and update process: Regularly review and update the social media policy to ensure it remains relevant and effective. Set a schedule for revisiting the policy and involve key stakeholders in the process.

Who needs a social media policy:

01
Businesses: Any organization with an online presence should have a social media policy. This includes large corporations, small businesses, and startups alike. A policy helps maintain consistency across various social media accounts and ensures that employees represent the company appropriately.
02
Non-profit organizations: Non-profits can benefit from a social media policy to protect their reputation and maintain a professional image online. It can help guide staff and volunteers on the appropriate use of social media platforms when engaging with stakeholders or promoting the organization's mission.
03
Educational institutions: Schools and universities should have social media policies for teachers, administrators, and students. These policies can address issues like cyberbullying, inappropriate content sharing, and guidelines for using social media in an educational context.
04
Government agencies and public sector organizations: Social media policies are crucial for government agencies and public sector organizations to ensure that employees adhere to ethical standards, protect sensitive information, and maintain proper communication channels.
05
Healthcare providers: In the healthcare industry, social media policies help ensure patient confidentiality, compliance with privacy laws, and appropriate representation of the organization. They also help guide healthcare professionals on sharing accurate medical information and interacting with patients online.
Remember, social media policies should be tailored to the specific needs and culture of each organization. It's important to involve key stakeholders and seek legal advice if necessary to create a comprehensive and effective policy.
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A social media policy is a set of guidelines and rules set by an organization to regulate the use of social media by its employees.
All employees of the organization are required to adhere to the social media policy set by the organization.
Employees are required to read and sign the social media policy to acknowledge their understanding and agreement to comply with it.
The purpose of a social media policy is to protect the organization's reputation, confidential information, and ensure compliance with laws and regulations.
Social media policy should include guidelines on appropriate content, privacy, confidentiality, and professional behavior on social media platforms.
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