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Wait Presents: Building Your Personal Brand & Developing Your Elevator Pitch2Overview Wait Founder Michelle (Mick) Lee Awareness + Inclusion + Action Impact Wait is a network of women and men serving
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How to fill out building your personal brand:

01
Start by defining your personal brand: Determine your unique strengths, skills, values, and passions. Identify what sets you apart from others and what you want to be known for.
02
Conduct a self-assessment: Evaluate your current reputation, online presence, and professional image. Reflect on how you are perceived by others and make any necessary adjustments to align with your desired personal brand.
03
Set clear goals: Establish specific, measurable, attainable, relevant, and time-bound (SMART) goals for your personal brand. Outline what you want to achieve and the steps you need to take to get there.
04
Craft your personal brand statement: Create a concise and compelling statement that communicates your professional identity, expertise, and value proposition. This statement should reflect your unique attributes and resonate with your target audience.
05
Build an online presence: Establish a strong and consistent online presence through platforms such as LinkedIn, personal websites, and social media. Share relevant content, interact with your network, and showcase your expertise to build visibility and credibility.
06
Leverage your network: Engage with industry professionals, colleagues, mentors, and peers who can support and amplify your personal brand. Attend networking events, join professional organizations, and participate in online communities to expand your network.
07
Develop a professional image: Consistently present yourself in a polished and professional manner, both online and offline. Pay attention to your appearance, communication style, and behavior to create a positive and memorable impression.
08
Continuously learn and grow: Stay updated with industry trends, acquire new skills, and engage in professional development opportunities. This commitment to growth will enhance your personal brand and ensure that you remain relevant and valuable to your target audience.
09
Monitor and manage your brand: Regularly evaluate your personal brand's effectiveness and monitor your reputation online. Address any inconsistencies or negative feedback promptly to maintain a positive brand perception.
10
Adapt and evolve: Revisit and adjust your personal brand strategy as needed to align with your evolving goals, industry changes, and personal growth. Stay adaptable and open to new opportunities and ways to refine and strengthen your personal brand.

Who needs building your personal brand?

01
Professionals looking to advance their careers: Building a strong personal brand can help professionals differentiate themselves, increase their visibility, and attract opportunities for career growth and advancement.
02
Entrepreneurs and small business owners: A compelling personal brand can enhance trust and credibility, attract customers, and differentiate their business from competitors.
03
Job seekers: A well-established personal brand can make job seekers stand out in a competitive job market, demonstrate their expertise, and showcase their unique value to potential employers.
04
Freelancers and consultants: Building a personal brand is essential for freelancers and consultants as it enables them to establish their expertise, attract clients, and build long-term relationships.
05
Recent graduates: Developing a personal brand can help recent graduates build a professional identity, stand out in a crowded job market, and increase their chances of securing employment.
06
Professionals in transition: Individuals who are undergoing a career transition can benefit from building their personal brand to leverage their transferable skills, showcase their value, and navigate the new career path effectively.
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