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This study investigates the role of emotional elements in advertisements influencing consumer attitudes towards the advertisement, brand, and how these in turn affect purchase intention.
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About this journal Pi Gamma Mu's commitment to scholarship in the social sciences is manifested most tangibly through the publication of our peer-reviewed journal, the International Social Science Review. The journal is blind peer reviewed and publishes quarterly.
The journal welcomes manuscript submissions from scholars everywhere. Impact factor: 8.036 & ResearchBib is open access with high standard indexing database for researchers and publishers.
International Journal of Business and Social Science (IJBSS) is an open access, peer-reviewed, and refereed journal published by The Brooklyn Research and Publishing Institute..
The journal is governed by the editorial team. Peer Review Process: International Journal of Social Sciences (IJSS) is a double-blind peer-reviewed international scholarly journal. All articles undergo an initial assessment by the journal editor.
This commitment to quality aligns with the ERA 2023 standards, making it a trusted journal for your work. Indexed in Multiple Databases: IJRISS is indexed in prominent databases, including Google Scholar and others, ensuring your research gains maximum visibility.
The journal is governed by the editorial team. Peer Review Process: International Journal of Social Sciences (IJSS) is a double-blind peer-reviewed international scholarly journal. All articles undergo an initial assessment by the journal editor.

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The International Journal of Business and Social Science is a peer-reviewed academic journal that publishes research articles in the fields of business, economics, and social sciences.
Researchers, academics, and practitioners who wish to contribute their studies and findings in the fields of business and social sciences are required to submit to the journal.
Authors can fill out their submissions by following the journal's specific submission guidelines, which typically include formatting requirements, documentation of research, and adherence to ethical standards.
The purpose of the journal is to disseminate high-quality research and scholarship in the business and social science disciplines, promoting the exchange of ideas and advancements in these fields.
Authors must report their research findings, methodologies, literature reviews, and implications of their studies, while also providing proper citations and compliance with ethical research standards.
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