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This paper analyzes the internationalization of Chinese companies, particularly the Haier Group, focusing on its survival strategy to compete with global giants using case study methodology.

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How to fill out Haiers survival strategy:

1. Understand the current market conditions: Conduct thorough research and analyze the market trends, competitors, customer preferences, and technological advancements to gain a comprehensive understanding of the market and identify potential opportunities and threats.
2. Define the strategic goals: Clearly outline the objectives and goals that the survival strategy aims to achieve. These goals should be specific, measurable, attainable, relevant, and time-bound (SMART).
3. Assess internal capabilities: Evaluate the company's internal strengths and weaknesses, including its resources, capabilities, and core competencies. This assessment will help identify areas of improvement and determine if the current capabilities align with the strategic goals.
4. Identify key initiatives: Identify specific initiatives that need to be implemented to achieve the strategic goals. These initiatives can include product or service diversification, market expansion, operational efficiency improvements, or strategic partnerships.
5. Create an action plan: Develop a detailed action plan that outlines the steps, responsibilities, timeline, and resources required for each initiative. This plan will serve as a roadmap for implementing the survival strategy.
6. Align organizational structure and culture: Ensure that the company's organizational structure and culture are aligned with the strategic goals and initiatives. This may involve reorganizing departments, establishing cross-functional teams, or fostering a culture of innovation and collaboration.
7. Monitor and evaluate progress: Continuously monitor the progress of the survival strategy implementation and regularly evaluate its effectiveness. Make adjustments and refinements as necessary to ensure that the strategy remains relevant and aligned with the evolving market dynamics.

Who needs Haiers survival strategy:

1. Established companies facing intense competition in their industry.
2. Companies that are experiencing declining market share or revenues.
3. Organizations undergoing significant changes or disruptions in their industry or market.
4. Startups or new ventures looking to enter competitive markets.
5. Companies that want to proactively adapt and stay ahead of market trends and developments.
6. Businesses operating in volatile or uncertain environments.
7. Companies seeking to improve their long-term viability and sustainability.

Overall, Haiers survival strategy can be relevant and beneficial to a wide range of businesses and organizations facing challenges and uncertainties in today's dynamic and competitive markets.

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