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Event program MEDIA AND PRESS RELEASE MASTERCLASS 17 September 2013, Mercury Manchester Piccadilly Hotel, Piccadilly Plaza, Portland Street, M1 4PH Who should attend? Program This course is aimed
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How to fill out a media and press release:

01
Start with a compelling headline: The headline should capture the essence of your news and grab the attention of journalists and readers. It should be concise, informative, and engaging.
02
Write a captivating introduction: Begin with a strong lead paragraph that summarizes the most important information. Use this section to answer the who, what, when, where, why, and how of your news. Keep it concise and avoid jargon.
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Provide relevant details: In the body of the press release, expand on the information provided in the introduction. Include quotes from key executives or spokespersons to add credibility and humanize the story. Use clear and concise language, avoiding excessive jargon or technical terms.
04
Include supporting information: If applicable, provide additional background information, statistics, or research that supports your news. This can help provide context and enhance the credibility of your press release.
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Add contact information: Include relevant contact details at the end of the press release, such as the name, email, and phone number of a media contact person. This makes it easier for journalists to reach out for further inquiries or interviews.
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End with a compelling conclusion: Summarize the key points and tie everything together in a concise and impactful manner. Use this section to reiterate the main message and remind readers of the significance of your news.

Who needs media and press release?

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Businesses and organizations: Companies of all sizes use media and press releases to announce new products, services, partnerships, or major milestones. It allows them to generate media coverage and increase brand visibility.
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Non-profit organizations: NGOs, charities, and other non-profit organizations utilize media and press releases to raise awareness about their initiatives, events, or fundraising campaigns. It helps them attract media attention and gain public support.
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Public figures and celebrities: Public figures, including politicians, athletes, entertainers, and influencers, often release statements or announcements through media and press releases. This allows them to control their messaging and communicate with the public directly.
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Government agencies: Government entities at different levels frequently use media and press releases to inform the public about important policies, initiatives, or announcements. It helps them disseminate information efficiently and transparently.
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Event organizers: Individuals or organizations planning significant events like conferences, trade shows, or festivals often issue media and press releases to attract attendees, sponsors, and media coverage. It assists them in creating buzz and generating interest.
Overall, media and press releases are useful tools for anyone who wants to reach a large audience, share news or information, and establish credibility in their respective industry or field.
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Media and press release is a statement issued to the media to announce something newsworthy.
Companies, organizations, or individuals who have news or information they want to share with the public.
Fill out a press release template with relevant information, including the headline, dateline, body, and contact information.
The purpose is to inform the media and public about something noteworthy, such as new products, events, promotions, or achievements.
Key details about the news, including who, what, when, where, why, and how.
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