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Press release issued by the City and County of San Francisco discussing the launch of a tax assistance program aiming to help low-income families avoid costly tax loans and file for free.
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How to fill out Press Release

01
Start with a compelling headline that summarizes the news.
02
Write a subheadline that provides additional details.
03
Include the date and location of the announcement.
04
Write an introductory paragraph that covers the key information: who, what, when, where, why.
05
Follow with a quote from a relevant spokesperson.
06
Provide additional details or background information in subsequent paragraphs.
07
Conclude with a brief boilerplate about your organization.
08
Include contact information for media inquiries.

Who needs Press Release?

01
Businesses looking to promote a new product or service.
02
Organizations aiming to announce events or milestones.
03
Nonprofits wishing to share their initiatives with the public.
04
Individuals seeking to attract media attention for personal achievements.
05
Government agencies communicating important information to the public.
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People Also Ask about

You put three pound signs at the end of your press release to indicate that you are finished. If your press release is longer than one page, you should put “–more-” at the end of every page until the last one. With that, you should be ready to make a press release!
A couple of spaces below your final paragraph, centered on the page, put “###”.
However, when used in journalism and public relations, the number sign has come to have a different meaning entirely. Three number signs/pound symbols (###), centered directly above the boilerplate or underneath the body copy in a press release, indicating to media that there is no further copy to come.
Place “End” or “###” on the left or centered. This lets the reporter or reader know they are at the end of the news release.
Most journalists know that the basic format of a press release includes the five W's. Who, when, what, where and why information must be the core of any news story. In a news story, these facts are included in a concise and clear way.
What to include in a press release? Headline. If a press release serves as the media's window to a company's world, the headline is the deciding factor whether or not they should look further. Location and date. Lead. Body. Supporting quotes. Boilerplate. Contact details. End notation.
Quick tip: Press releases generally end with three hashtag symbols (###) centered directly above the boilerplate and under the body copy to indicate the end of the release.
Great examples of press release General news & public announcements. Event press release. Crisis communications press release. Charity press release example. New hire press release. Product launch or improvement press release. Award press release. Merger, acquisition & partnership press release.

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A press release is a written statement provided to the media to announce something newsworthy, often issued by organizations or companies to communicate information to the public.
Typically, individuals or organizations that have newsworthy information to share with the public, such as businesses, non-profits, government agencies, or public relations firms, are required to file press releases.
To fill out a press release, include the headline, the dateline (date and location), a captivating introduction, body content with essential details, a boilerplate (background information about the organization), and contact information for follow-up.
The purpose of a press release is to inform journalists and the public about news or events regarding an organization while encouraging media coverage and maintaining good public relations.
A press release must report key information including the main event or announcement, the date and location of the news, the significance of the announcement, quotes from relevant individuals, and a call to action if applicable.
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