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This document outlines a seminar organized to discuss methods and strategies for family-run businesses to enter and succeed in international markets, particularly in the furniture industry.
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How to fill out INTERNATIONALISATION OF FAMILY-RUN BUSINESSES: PROVEN BUSINESS METHODS

01
Begin by gathering all necessary documents related to your family-run business.
02
Identify key markets for international expansion based on market research.
03
Analyze the legal and regulatory requirements for entering these markets.
04
Create a comprehensive internationalisation strategy that includes marketing and operational plans.
05
Set clear goals and objectives for the internationalisation process.
06
Develop a financial plan to support the internationalisation efforts.
07
Create a risk management plan to address potential challenges in new markets.
08
Train staff and management on international business practices and cultural differences.
09
Implement the developed strategies and monitor progress closely.
10
Regularly review and adjust the internationalization plans based on market feedback and performance.

Who needs INTERNATIONALISATION OF FAMILY-RUN BUSINESSES: PROVEN BUSINESS METHODS?

01
Family-owned businesses looking to expand their operations internationally.
02
Entrepreneurs seeking proven methods for successful internationalisation.
03
Business consultants advising family-run enterprises on global growth strategies.
04
Economic development agencies supporting local businesses in reaching wider markets.
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George Yip provides a framework to analyze the “globalization drivers” that are most likely to influence a company's decisions to expend its business internationally. The four drivers of internationalization that he identified are: market drivers, cost drivers, government drivers and competitive drivers.
It involves taking into account both global integration and local responsiveness. By internationalizing, businesses can access new markets, diversify their customer base, and tap into opportunities worldwide.
Contents 3.1 Diamond model (Michael Porter) 3.2 Diffusion of innovations (Rogers, 1962) 3.3 Eclectic paradigm (John H. 3.4 Foreign direct investment theory. 3.5 Monopolistic advantage theory (Stephen Hymer) 3.6 Non-availability approach (Irving B. 3.7 Technology gap theory of trade (Michael Posner) 3.8 Uppsala model.
There are different types of entry modes for international business, such as exporting, licensing, franchising, turnkey projects, joint ventures, and foreign direct investment (FDI), with the latter considering mergers, acquisitions, or greenfield investments.
Internalization refers to the process of taking a job or project in-house when making such a move makes financial sense. Oftentimes, paying an outside vendor to complete a process makes sense, especially when a business isn't equipped employee- or production-wise to handle it.
Economic, strategic, and family motivations influence the international commitment of family businesses. Internationalisation is a growth-oriented strategy that simultaneously ensures long-term survival goals.
1. Walmart Inc. Walmart, the world's largest retailer, was founded by Sam Walton in Rogers, Arkansas. Despite its vast global presence, the Walton family remains the largest shareholder, controlling about 50% of the company.
Some common internationalization strategies include: Exporting. Exporting involves selling products or services to foreign markets from the company's home country. Licensing and franchising. Joint ventures and strategic alliances. Foreign direct investment (FDI)

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It refers to the strategies and practices implemented by family-owned businesses to expand their operations beyond domestic markets, leveraging their unique structures and values to compete globally.
Family-run businesses that seek to engage in international markets and require guidance or structure for their internationalization processes.
Filling out this document involves specifying the family's business structure, international strategy, market analysis, financial projections, and identifying key stakeholders in the internationalization process.
The purpose is to provide a framework for family businesses to systematically approach international markets, ensuring sustainable growth while preserving family values.
The report must include details on the business's current operations, target markets, competitive analysis, risk assessment, and strategic objectives related to international expansion.
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