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G R A P H I C S TA N D A R D S Guidelines and sample designs for the production of graphic materials for the Roman School of Management Applicable as of March 2008 CONTENTS 3 The Purpose of this Manual
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01
Start by familiarizing yourself with the graphic standards manual provided by Rotman. This manual will outline the specific guidelines and instructions for using their brand elements and visual assets.
02
Review the section on logo usage. Pay close attention to the guidelines for logo placement, size, and clear space. Ensure that you are following the correct color variations and typography associated with the Rotman brand.
03
Take note of the guidelines for typography. Rotman may have specific fonts and font sizes that should be used in various materials. Make sure to follow these guidelines when creating any written content.
04
Understand the rules for color usage. Rotman may have specific colors or color palettes that should be used in their materials. Make sure to accurately reproduce these colors and avoid any unauthorized variations.
05
Familiarize yourself with the guidelines for imagery and photography. Rotman may have specific styles or themes that should be followed when selecting or creating visuals for their materials. Adhere to any rules regarding image quality, size, and content.
06
Pay attention to the guidelines for layout and design. Rotman may have specific templates or grid systems that should be used for consistent and professional-looking materials. Take note of any rules for spacing, alignment, and overall design aesthetics.

Who needs graphic standards - Rotman?

01
Graphic designers and artists working on projects related to Rotman, such as creating marketing materials, brochures, or website graphics.
02
Marketing and branding teams responsible for maintaining the visual identity and brand consistency of Rotman.
03
Employees or individuals who create any materials representing Rotman, such as presentations, reports, or promotional materials.
04
Students or individuals involved in Rotman-related activities, such as student clubs or events, who want to ensure they are representing the brand correctly.
05
Any external vendors or partners who work on projects or materials related to Rotman and need to understand and adhere to the graphic standards.
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Graphic standards - rotman refer to the set of guidelines and rules that dictate how the visual identity and branding of Rotman School of Management should be applied in various communication materials such as logos, typography, color schemes, and more.
Any individual or group involved in creating or producing communication materials for the Rotman School of Management, such as designers, marketers, and communication teams, are required to adhere to the graphic standards - rotman guidelines.
Graphic standards - rotman cannot be 'filled out' in the traditional sense, as it is a set of guidelines rather than a form. However, individuals or teams can study the graphic standards - rotman document to understand how to apply the visual elements correctly in their communication materials.
The purpose of graphic standards - rotman is to ensure consistency in the visual identity and branding of the Rotman School of Management. By following these guidelines, the school can maintain a cohesive and professional image across all communication channels.
Graphic standards - rotman primarily focus on providing guidelines for visual elements such as logos, typography, color palette, imagery, and layout. Information regarding specific reports may not be included in graphic standards - rotman.
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