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PASTE 2015 57 May 2015 Images courtesy of Smith Pullman Cairns International Hotel, Cairns, Queensland, Australia SPONSORSHIP & EXHIBITION OPPORTUNITIES BACKGROUND TARGET AUDIENCE In 1999 the ACG
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How to fill out sponsor and exhibitor opportunities:

01
Research the event: Start by gathering information about the event, such as its theme, target audience, and goals. This will help you understand if sponsoring or exhibiting at the event aligns with your objectives.
02
Determine your budget: Assess your marketing budget and determine how much you can allocate towards sponsorships or exhibitions. Consider the potential ROI you can achieve through exposure and networking opportunities.
03
Choose the right opportunity: Review the available sponsor and exhibitor opportunities offered by the event organizers. Consider the different packages and benefits they provide. Select the option that best suits your budget and aligns with your marketing goals.
04
Understand the benefits: Take the time to understand what you will receive as a sponsor or exhibitor. This could include logo placement, speaking opportunities, access to attendee contact lists, or booth space. Make sure these benefits align with your marketing objectives.
05
Complete the application: Fill out the sponsor or exhibitor application provided by the event organizers. Provide all the necessary details, including company information, desired sponsorship/exhibition level, and any additional requirements or preferences.
06
Customize your presence: If possible, customize your sponsor or exhibitor presence to stand out from the crowd. This could include designing eye-catching banners, creating engaging booth displays, or offering unique promotional items.
07
Network with other participants: Maximize your sponsor or exhibitor experience by actively engaging with other participants. Attend networking events and connect with attendees to build relationships and explore potential collaborations.

Who needs sponsor and exhibitor opportunities?

01
Businesses and organizations: Companies and organizations of all sizes can benefit from sponsor and exhibitor opportunities. It allows them to showcase their products or services, expand their brand visibility, and connect with a targeted audience.
02
Non-profit organizations: Non-profit organizations can leverage sponsor and exhibitor opportunities to raise awareness about their cause, attract potential donors or volunteers, and forge partnerships with other like-minded organizations.
03
Event organizers: Event organizers often need sponsors and exhibitors to support their events financially. These opportunities help them cover event costs, improve the attendee experience, and attract more participants.
04
Startups and entrepreneurs: Sponsor and exhibitor opportunities can be valuable for startups and entrepreneurs looking to gain exposure for their innovative products or services. It provides a platform to demonstrate their offerings to a relevant audience and potentially attract investors or strategic partners.
05
Community groups and associations: Community groups and associations can utilize sponsor and exhibitor opportunities to promote local businesses, highlight community initiatives, and engage with residents. It helps them create a sense of belonging and generate support for their activities.
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Sponsor and exhibitor opportunities refer to opportunities for companies or individuals to provide financial support or showcase their products or services at an event or conference.
Organizers of events or conferences are usually required to file sponsor and exhibitor opportunities.
To fill out sponsor and exhibitor opportunities, organizers typically need to provide details about the various sponsorship levels available, as well as information about the benefits and exposure that sponsors or exhibitors will receive.
The purpose of sponsor and exhibitor opportunities is to help organizers fund their events or conferences and provide companies with a platform to promote their brand.
Information that must be reported on sponsor and exhibitor opportunities may include sponsorship packages, pricing, benefits, and requirements for sponsors or exhibitors.
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