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3 J U 0 0 ST + VA T www.corpcommsmagazine.co.uk×conferences MANAGING ONLINE REPUTATION AND RISK FROM SOCIAL MEDIA TO Cyberattacks 19 April 2016 ! REGISTER NOW Visit: www.corpcommsmagazine.co.uk×conferences
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How to fill out management online reputation and:

01
Identify your online presence: Before filling out management online reputation, it is crucial to have a clear understanding of your existing online presence. This includes conducting a comprehensive search engine analysis to identify the websites, social media accounts, and any other online platforms where your reputation is being discussed or affected.
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Monitor and analyze: Once you have identified your online presence, implement a monitoring system to track mentions, reviews, and comments related to your brand or business. Utilize online reputation management tools or services to automate this process and receive real-time notifications whenever your brand is mentioned online.
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Respond promptly and professionally: It is essential to respond promptly to any negative feedback or comments related to your brand. Address the concerns raised by customers or clients in a professional manner, showing empathy and a willingness to resolve any issues. This proactive approach demonstrates your dedication to customer satisfaction and can help mitigate any potential damage to your online reputation.
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Encourage positive reviews and testimonials: Actively encourage satisfied customers or clients to leave positive reviews and testimonials on various online platforms. Positive feedback can significantly enhance your online reputation and act as a counterbalance to any negative criticism. Provide easy-to-use tools such as review request forms or links to help customers share their positive experiences.
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Create valuable and engaging content: To build a strong online reputation, regularly publish valuable and engaging content that is relevant to your industry or target audience. This can include blog posts, articles, videos, or social media updates. By consistently sharing informative and helpful content, you can position yourself as an authority in your field and strengthen your online reputation.

Who needs management online reputation and:

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Businesses: Businesses of all sizes and industries can benefit from online reputation management. Maintaining a positive online presence helps attract new customers, retain existing ones, and build trust in the market. It is particularly important for businesses that heavily rely on online customer reviews and recommendations, such as restaurants, hotels, and e-commerce stores.
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Individuals and professionals: Online reputation management is also crucial for individuals, including professionals and public figures. An individual's online reputation can significantly impact their personal and professional life. By actively monitoring and managing their online presence, individuals can ensure that their reputation accurately reflects their values, skills, and accomplishments.
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Non-profit organizations: Non-profit organizations rely heavily on their reputation to attract donors, volunteers, and community support. Managing their online reputation helps non-profits maintain transparency, credibility, and trust, which are crucial for their success and impact.
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Public figures and celebrities: Public figures, such as politicians, athletes, and celebrities, often face intense scrutiny and media attention. Maintaining a positive online reputation is essential for their personal and professional success. It helps them engage with their fans and followers positively and counter any negative narratives that may arise.
By implementing effective online reputation management techniques, individuals and entities can ensure their online presence accurately reflects their values, attract the right audience, and establish and maintain a strong reputation in the digital world.
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