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Syllabus AEM 4160: STRATEGIC PRICING Cornell University Spring 2013 Lecture information Professor: Jury Leukocyte Time and Location: Tuesday and Thursday, 8:40 9:55AM (WARREN 345) Office: WARREN 340
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How to fill out AEM 4160 strategic pricing:

01
Begin by identifying the target market for your product or service. This involves understanding your customers' needs, preferences, and purchasing behavior.
02
Conduct a thorough analysis of your competitors to determine their pricing strategies. This includes researching their pricing structures, discounts, promotions, and any other relevant pricing information.
03
Assess the value that your product or service brings to customers. Consider its unique features, benefits, and advantages compared to competitors. This will help you determine the appropriate price point.
04
Take into account the costs associated with producing and delivering your product or service. This includes direct costs (such as materials and labor) as well as indirect costs (such as overhead expenses).
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Determine your desired profit margin. Consider your business objectives, financial goals, and market conditions when setting your profit margin.
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Once you have gathered all the necessary information, develop a pricing strategy. This could involve using cost-based pricing, value-based pricing, or a combination of both.
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Create a pricing structure that reflects your strategy. This includes setting prices for different products, variations, or bundles. Consider factors like market demand, price elasticity, and customer perception of value.
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Finally, regularly review and update your pricing strategy as market conditions change. Monitor the competition, customer feedback, and economic factors to ensure your prices remain competitive and profitable.

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Businesses in competitive industries that need to determine optimal pricing strategies to gain a competitive advantage.
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Sales teams who need to understand pricing strategies to effectively communicate value to customers.
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Individuals who are studying pricing management or strategic marketing and need to learn about best practices and techniques.
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AEM 4160 strategic pricing is a process of setting prices for products or services in a way that maximizes profits.
Companies that want to optimize their pricing strategies and increase their profitability are required to file AEM 4160 strategic pricing.
To fill out AEM 4160 strategic pricing, companies need to analyze their costs, market demand, and competitors' pricing strategies to determine the optimal price for their products or services.
The purpose of AEM 4160 strategic pricing is to help companies maximize their profits by setting prices that reflect the value of their products or services.
Companies must report information such as their costs, pricing strategies, market demand, and competitors' pricing on AEM 4160 strategic pricing.
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