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Email Fund Raising: The CASE Survey Report CASE Conference for Senior Advancement Services Professionals April 20 22, 2004Robert L. Water Robert L. Water Consulting Robert rlweiner.com www.rlweiner.com
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How to fill out e-mail fund raising:

01
Start by creating a compelling subject line that grabs the reader's attention. Make it clear and concise, while conveying the purpose of your fundraising campaign.
02
Begin the email with a personalized greeting, addressing the recipient by their name if possible. This helps create a connection and shows that you value their support.
03
Clearly explain the purpose of your fundraising campaign, highlighting the cause and why it is important. Use persuasive language to motivate the reader to donate or take action.
04
Provide background information about your organization or the person/group you are raising funds for. Share success stories, testimonials, or any other evidence that showcases the impact of previous fundraising efforts.
05
Clearly state the fundraising goal and how the funds will be used. Be specific and transparent about where the donations will go, as it can instill trust and confidence in potential donors.
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Offer various donation options, such as one-time donations, recurring monthly donations, or different donation amounts. Provide a secure and user-friendly online donation platform for easy contributions.
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Include a call-to-action that prompts the reader to take immediate action, such as making a donation, sharing the email with others, or signing up for updates and newsletters.
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Express gratitude and appreciation towards the end of the email. Thank the reader for their time, consideration, and potential support. Consider incorporating a personal touch or a story to show genuine appreciation.
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Add contact information, including your organization's email address, phone number, and website, so that potential donors can reach out for further information or clarification.
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Proofread the email carefully to ensure it is free of any grammatical or spelling errors. A well-written and error-free email creates a professional impression and enhances the credibility of your fundraising campaign.

Who needs e-mail fund raising?

01
Nonprofit organizations: Nonprofits rely on fundraising efforts to support their cause and carry out their programs. E-mail fundraising allows them to reach a wide audience quickly and cost-effectively.
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Small businesses: E-mail fundraising can be an effective way for small businesses to raise funds for various purposes, such as launching a new product, expanding operations, or supporting a local community initiative.
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Individuals or communities organizing a charity event: E-mail fundraising is a convenient and efficient way to reach out to potential donors and solicit support for a specific charity event or cause. It helps individuals or communities raise funds to make a meaningful impact.
04
Educational institutions: Schools, colleges, and universities often engage in fundraising campaigns to support scholarships, improve infrastructure, or fund special projects. E-mail fundraising enables them to efficiently communicate with alumni, parents, and other stakeholders to garner support.
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Political campaigns: E-mail fundraising plays a crucial role in political campaigns, allowing candidates to reach out to potential donors and motivate them to contribute financially. It helps finance campaign expenses, organize events, and promote the candidate's message.
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E-mail fund raising is the act of soliciting donations or funds through electronic mail.
Non-profit organizations and individuals who solicit funds through e-mail are required to file e-mail fund raising.
E-mail fund raising can be filled out by providing details of the fundraising campaign, amount raised, donors' information, and purpose of the funds.
The purpose of e-mail fund raising is to generate donations or funds for a specific cause or organization.
Information such as campaign details, amount raised, donors' information, and purpose of the funds must be reported on e-mail fund raising.
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