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For more technical reports from The Institute for Perception or for information about our short courses, please visit www.ifpress.com or email us at mail ifpress.com Reprinted from Impress (2004×
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How to Fill Out the Product-Concept Fits Form:

01
Start by reviewing the form: Take a look at the layout and sections of the product-concept fits form. Familiarize yourself with the types of information it requires and the purpose of each section.
02
Understand the product concept: Next, ensure that you have a clear understanding of the product concept. This includes knowing the product's features, its target audience, and the problem it aims to solve or need it addresses in the market.
03
Gather relevant data: Collect all the necessary data that is required to fill out the form accurately. This may include market research findings, customer feedback, product specifications, and any other relevant information that helps to define the product concept.
04
Fill out the product details: Begin by providing the basic details of the product, such as its name, description, and any unique selling points. This section helps to establish a clear identity for the product.
05
Identify the target audience: Determine who the ideal target audience for the product is. Specify the demographic details, such as age range, gender, occupation, and any specific characteristics or preferences that make this audience the most relevant for the product concept.
06
Analyze the market: Evaluate the current market conditions and competitive landscape for the product. Identify any existing market gaps or opportunities that the product concept can leverage. This section helps to ensure that the product stands out and meets the needs of the market.
07
Evaluate the product-market fit: Assess the alignment between the product concept and the target market. This involves analyzing how well the product concept addresses the needs and desires of the target audience. Consider factors such as pricing, distribution channels, and marketing strategies that will contribute to the success of the product in the market.
08
Provide recommendations: Based on the analysis conducted, offer recommendations on how to improve the product-concept fit. Identify any potential adjustments or enhancements that could better align the product with the target market and increase its chances of success.

Who Needs the Product-Concept Fits Form:

01
Product Managers: Product managers play a crucial role in shaping the product concept and ensuring its viability in the market. They need the product-concept fits form to guide their decision-making process and assess the market potential of the product.
02
Marketing Teams: Marketing teams rely on the product-concept fits form to understand the target audience and develop effective marketing strategies. This form helps them tailor their messaging and positioning to resonate with the identified market segment.
03
Stakeholders: Various stakeholders, such as investors or executives, require the product-concept fits form to evaluate the potential return on investment and assess the viability of the product concept. This form provides them with the necessary information to make informed decisions regarding resource allocation.
In conclusion, filling out the product-concept fits form involves understanding the product concept, gathering relevant data, analyzing the market, and evaluating the product-market fit. This form is crucial for product managers, marketing teams, and stakeholders who need to assess the viability and potential success of the product in the market.
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