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Chapter 3 Store Location Evaluation Based on Geographical Consumer Information1 3.1 Introduction The old adage regarding the three most important things in retailing??location, location, location?
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How to fill out store location evaluation based:

Start by gathering the necessary information:

01
Determine the purpose of the evaluation.
02
Identify the specific criteria and factors to evaluate.
03
Collect any relevant data or research regarding potential store locations.

Evaluate the criteria and factors:

01
Assess the demographics of the location, including population, income levels, and target market.
02
Analyze the competition in the area and evaluate how it may impact the store's performance.
03
Consider the accessibility of the location, including proximity to transportation, parking availability, and foot traffic.

Consider the costs and potential profitability:

01
Evaluate the rental or lease costs of the proposed location.
02
Analyze the potential sales and revenue based on the evaluation of the criteria and demographics.
03
Calculate the expected return on investment and consider the profitability of the store in the selected location.

Assess the visibility and branding opportunities:

01
Evaluate the visibility of the store location to potential customers.
02
Consider any signage or advertising opportunities to promote the store.
03
Assess how the location aligns with the store's brand image and values.

Make a decision based on the evaluation:

01
Consider all the information and data collected during the evaluation process.
02
Weigh the pros and cons of each potential store location.
03
Select the most suitable location that aligns with the store's goals, target market, and profitability expectations.

Who needs store location evaluation based:

01
Business owners and entrepreneurs looking to open a new store or expand their existing business.
02
Real estate developers and investors assessing potential locations for commercial properties.
03
Retail consultants and experts providing advice and guidance to businesses in selecting the most appropriate store locations.
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Store location evaluation is based on factors such as demographics, market analysis, and competitive landscape to determine the suitability of a location for a store.
Retail businesses and companies planning to open new stores or branches are required to file store location evaluation based on their specific business requirements.
To fill out store location evaluation, businesses need to analyze demographic data, conduct market research, assess competition, analyze revenue potential, and consider logistical factors to make an informed decision about the suitability of a location for their store.
The purpose of store location evaluation is to identify the best possible location for a store that maximizes its potential for success, profitability, and customer reach.
Store location evaluation must include information such as demographic data (population, age groups, income levels), competitor analysis, market research findings, revenue potential analysis, and logistical considerations like transportation access and parking availability.
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