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Marketing Analytics: Case Studies Name: Stephan Forger 2013; www.stephansorger.com Date: MARKETING ANALYTICS: Case Study Case No. 7B Chapters 7 Case Title Product Analytics: Resource Allocation using

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How to fill out bcg matrix

How to fill out BCG matrix:

01

Identify your products or services: The first step in filling out the BCG matrix is to identify all your portfolio of products or services. Make a list of all the offerings your company has.

02

Determine market growth rate: For each product or service, assess the market growth rate. This can be done by analyzing the market data, industry reports, and trends. Assign each offering a rating based on its growth potential, such as high, medium, or low.

03

Calculate market share: Next, determine the market share of each product or service. This can be achieved by analyzing sales data, customer feedback, and market research. Assign a rating for each offering based on its market share, such as high, medium, or low.

04

Plot the offerings on the matrix: Use a grid with two axes to plot the offerings based on their market growth rate and market share. The x-axis represents market growth rate, while the y-axis represents market share. Place each offering in the appropriate quadrant based on its ratings.

05

Analyze the results: After plotting the offerings on the matrix, analyze the results. The matrix typically consists of four quadrants: stars, question marks, cash cows, and dogs. Stars are high-growth products with a high market share, question marks are high-growth products with a low market share, cash cows are low-growth products with a high market share, and dogs are low-growth products with a low market share.

Who needs BCG matrix?

01

Companies with multiple products or services: Companies that have a diverse portfolio of offerings can benefit from using the BCG matrix. It helps them allocate resources effectively and make strategic decisions based on the performance of each product or service.

02

Strategic planners: BCG matrix is a valuable tool for strategic planners who are responsible for guiding the growth and development of a company. It provides a visual representation of the company's offerings and helps identify which ones require further investment and which ones need to be divested.

03

Marketing teams: BCG matrix can be a useful tool for marketing teams as it helps them prioritize their efforts and resources. By understanding the growth potential and market share of each product or service, marketing teams can develop targeted strategies and campaigns to maximize their impact.

In summary, the BCG matrix is a valuable tool for companies with multiple products or services to strategically analyze their portfolio. By following a step-by-step process to fill out the matrix, organizations can identify their stars, question marks, cash cows, and dogs and make informed strategic decisions. Strategic planners and marketing teams are among those who can benefit from using the BCG matrix.

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What is bcg matrix?

The BCG Matrix, also known as the Boston Consulting Group Matrix, is a tool used for strategic planning to analyze a company's portfolio of products or services.

Who is required to file bcg matrix?

Companies that want to assess the performance of their product lines or business units are required to use the BCG Matrix.

How to fill out bcg matrix?

To fill out the BCG Matrix, companies need to gather data on the market growth rate and their market share for each product or business unit, and plot them on a four-quadrant grid.

What is the purpose of bcg matrix?

The purpose of the BCG Matrix is to help companies allocate resources effectively, by categorizing products or business units as Stars, Cash Cows, Question Marks, or Dogs.

What information must be reported on bcg matrix?

The BCG Matrix requires information on market growth rate and the company's relative market share for each product or business unit.

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