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The Matrix: Core messages, target groups and communication means Fred Calvert, Science Communicator Erasmus University Medical Center RotterdamBESTPRAC meeting Hotel Lindner, Bratislava, 17 September

How to fill out core messages

How to fill out core messages:

1. Begin by clearly identifying your target audience. Determine who you want to communicate your core messages to and tailor them specifically for that group.
2. Research your audience's needs, interests, and preferences. This will help you understand what resonates with them and how to craft your core messages effectively.
3. Define the key points or main ideas that you want to convey through your core messages. Keep them concise, focused, and easy to understand.
4. Think about the desired outcomes or actions you want to inspire in your audience. Align your core messages with these objectives to ensure they are motivating and persuasive.
5. Ensure that your core messages align with your brand's values, mission, and overall communication strategy. Consistency is key in building a strong and cohesive brand image.
6. Use language that is clear, concise, and engaging. Avoid jargon or overly technical terms that may confuse or alienate your audience.
7. Incorporate storytelling techniques or compelling narratives to make your core messages more relatable and memorable.
8. Test your core messages with a sample group or trusted individuals who represent your target audience. Gather feedback and make any necessary revisions before finalizing them.

Who needs core messages:

1. Marketing professionals: by having well-crafted core messages, marketers can effectively communicate the value, benefits, and unique selling points of a product, service, or brand to their target audience.
2. Public relations practitioners: core messages are essential in managing and shaping public perception of individuals, organizations, or causes. PR professionals use them to craft consistent messages for media releases, press conferences, or crisis management situations.
3. Non-profit organizations: core messages play a crucial role in conveying the mission, impact, and importance of a non-profit's work to potential donors, volunteers, and the general public.
4. Sales teams: core messages help salespeople effectively communicate the benefits and value of a product or service to potential customers, increasing their chances of closing a deal.
5. Public speakers or presenters: having well-defined core messages helps speakers engage and connect with their audience, delivering concise and impactful presentations or speeches.

In summary, to fill out core messages effectively, it is important to identify your target audience, conduct thorough research, define key points, align with objectives, stay consistent with your brand, use clear language, tell engaging stories, test and gather feedback. Core messages are valuable to marketing professionals, PR practitioners, non-profit organizations, sales teams, and public speakers.

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