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WWW.careereducationreview.net Turning Strangers into Students (and Advocates) A Study on Inbound Marketing and Recruitment in Higher Education (Part 1) By Dr. Jean Norris, Managing Partner, Norton
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01
Identify your target audience: Define the characteristics of the type of students you want to attract. Consider their age, interests, educational background, and any other relevant factors.
02
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03
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Offer valuable content: Provide valuable content related to your course or subject area to attract potential students. This can be in the form of blog posts, videos, webinars, or ebooks. By offering free resources, you can demonstrate your expertise and establish trust with your target audience.
05
Engage with potential students: Actively engage with your potential students through social media channels, email communication, or live chat on your website. Be responsive to their inquiries and provide personalized support when needed.
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Build a community: Create a sense of community among your students or potential students. This can be done through online forums, discussion boards, or social media groups. Encourage interaction and collaboration among students to enhance their learning experience.
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Provide exceptional customer service: Ensure that you provide excellent customer service throughout the student recruitment process. Respond promptly to inquiries, address concerns, and provide any necessary support to help them make an informed decision.

Who needs turning strangers into students?

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Turning strangers into students is the process of converting individuals who are not associated with a particular educational institution into enrolled students.
Educational institutions and organizations responsible for enrollment management are required to file turning strangers into students.
Turning strangers into students can be filled out by providing the necessary information such as personal details, enrollment preferences, and educational background of the individuals.
The purpose of turning strangers into students is to increase enrollment rates, diversify student populations, and provide educational opportunities to a wider range of individuals.
Information such as name, contact details, educational history, enrollment preferences, and any relevant qualifications or achievements must be reported on turning strangers into students.
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