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AS S O CI AT I O N S FO R U M PT Y LT D PR EVEN T S MEMBERSHIP RETENTION & RECRUITMENT WORKSHOP FRIDAY 23 OCTOBER 2015 SYDNEY MEMBERSHIP BASED NOTFORPROFIT Organizations the world over need to address
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How to Fill Out Membership Retention & Recruitment:

01
Develop a clear membership retention & recruitment strategy: Start by setting clear objectives and goals for your membership retention and recruitment efforts. Identify the target audience and understand their needs and expectations. Create a plan of action to reach and engage potential new members while ensuring the satisfaction and loyalty of existing members.
02
Analyze member data and feedback: Use data analytics and feedback from current and former members to gain insights into your membership program. Identify trends, preferences, and areas for improvement. This information will help you tailor your retention and recruitment strategies to meet the needs and preferences of your target audience.
03
Enhance member benefits and value proposition: Ensure that your membership offers unique benefits, value, and opportunities that will attract and retain members. Conduct market research to stay updated about the latest industry trends and ensure that your membership program remains competitive. Regularly assess and adapt your benefits package to meet the evolving needs of your target audience.
04
Communicate effectively: Implement a comprehensive communication strategy to engage with both existing and potential members. Utilize various channels such as email newsletters, social media, and events to keep members informed about updates, benefits, and opportunities within your organization. Promptly address member inquiries, concerns, and complaints to demonstrate your commitment to member satisfaction.
05
Provide exceptional member experiences: Create opportunities for members to connect, network, and engage with each other and with your organization. Offer exclusive events, educational programs, and networking opportunities that add value to their membership experience. Identify and acknowledge member achievements to foster a sense of belonging and community.

Who Needs Membership Retention & Recruitment?

01
Associations and professional organizations: Membership retention and recruitment are crucial for associations and professional organizations, as they heavily rely on membership dues for funding. These organizations need a continuous influx of new members while ensuring the retention of existing members to build a strong and active community.
02
Non-profit organizations: Non-profit organizations often rely on memberships to support their causes and initiatives. Effective retention and recruitment strategies help these organizations expand their membership base, grow their network of supporters, and secure funding for their projects and programs.
03
Sports and recreational clubs: Membership retention and recruitment are important for sports and recreational clubs as they rely on memberships for financial sustainability and to maintain active participation. These clubs need to attract new members while retaining existing ones to ensure the continued success of their activities and events.
04
Professional networks and industry groups: Membership retention and recruitment are essential for professional networks and industry groups as they provide valuable networking opportunities and resources for professionals in a specific field. These organizations need to continuously attract and engage members to foster knowledge-sharing, collaboration, and professional development.
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Membership retention and recruitment is the process of maintaining current members and attracting new members to an organization or association.
Most organizations or associations with members are required to file membership retention and recruitment reports.
Membership retention and recruitment reports can typically be filled out online or submitted through a designated form provided by the organization.
The purpose of membership retention and recruitment is to ensure the growth and sustainability of an organization by retaining existing members and attracting new ones.
Information such as member demographics, retention rates, recruitment strategies, and membership goals may need to be reported on membership retention and recruitment forms.
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