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Bus 101 Introduction to Business Readings and Workbook Course Designer Leslie Lum Academic Year 2010-2011 Revised 5/11 Funded by the Gates Foundation/State Board Open Course Initiative 5/28/2011 TABLE OF CONTENTS INTRODUCTION Thirty Second Commercial Resume COMPANY ANALYSIS DOING THE COMPANY ANALYSIS Writing Self Assessment Courtesy Robin Jeffers Company Selection Company Research Company Analysis- Marketing Company Financial Analysis Company Management Paper Company Presentation Links to...
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Introduction to Business Leslie is suitable for individuals who are interested in starting their own business or enhancing their understanding of business fundamentals. It can be useful for aspiring entrepreneurs, small business owners, or individuals pursuing a career in business management. This course provides a comprehensive overview of various aspects of the business world, including business planning, marketing, finance, operations, and management. Whether you are just starting out or looking to expand your knowledge, Introduction to Business Leslie offers valuable insights and practical strategies for success in the business world.

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