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BUSINESS PUBLICATION CIRCULATION STATEMENT FOR THE 6-MONTH PERIOD ENDED JUNE 2012 No attempt has been made to rank the information contained in this report in order of importance, since BPA Worldwide

How to fill out business publication circulation statement

How to fill out a business publication circulation statement:

1. Gather all necessary information: Start by collecting data such as the total number of copies printed, copies distributed, and copies returned. Also, include information about paid and non-paid subscribers, as well as any digital or online circulation numbers.
2. Provide details about specific issues: If your business publication has multiple issues within a year, make sure to fill out the circulation statement for each individual issue separately. Include the publication date, issue number, and any other relevant details.
3. Break down circulation categories: In the circulation statement, you'll need to categorize your circulation numbers. Common categories include paid subscribers, newsstand sales, digital subscriptions, and complimentary copies. Provide accurate numbers for each category based on your publication's records.
4. Include accurate dates and timeframes: It's crucial to mention specific timeframes for which the circulation statement is valid. Typically, circulation statements cover a specific period, such as a month, quarter, or year. Make sure the dates mentioned align with your publication's circulation cycle.
5. Provide supporting documentation: Attach any necessary supporting documentation, such as verified audit reports, affidavits, or other proof of circulation numbers. These documents help verify the accuracy and legitimacy of your reported circulation figures.
6. Submit the circulation statement: Once you have filled out the statement accurately and included all required information, submit it to the relevant authority or organization. This may vary depending on your industry or country. It could be a publishing association, advertising bureau, or regulatory body.

Who needs a business publication circulation statement?

Business publishers and media organizations typically require a circulation statement. This statement provides a comprehensive overview of a publication’s circulation numbers, helping advertisers, investors, and other stakeholders assess its reach and effectiveness.

Advertisers: Advertisers rely on circulation statements to make informed decisions about where to allocate their advertising budgets. Accurate circulation figures help them gauge potential exposure and reach their target audience.

Media buying agencies: Media buying agencies use circulation statements to negotiate rates and plan media campaigns. It allows them to assess the value and impact of advertising placements within a specific publication.

Investors and stakeholders: Investors and stakeholders often review circulation statements to evaluate the growth and success of a business publication. These statements offer insights into a publication's performance, reach, and market share, which can influence investment decisions.

Publishing associations and regulatory bodies: Circulation statements may be required by publishing associations and regulatory bodies to ensure fair and transparent practices within the industry. These organizations monitor compliance and quality standards.

Overall, the circulation statement serves as a vital tool for assessing a business publication's influence, determining its advertising rates, and providing transparency to stakeholders.

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