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WWW.businessmarketingcollective.com January 2015INDUSTRY GUIDELINES:AGENCY PITCHES11. Introduction: Aims and objectives This document is intended to assist both parties (in house marketers×clients
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Who needs industry guidelines:

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Businesses and organizations operating in a specific industry can benefit from industry guidelines. These guidelines provide a standardized set of practices, procedures, and recommendations that help companies ensure compliance, maintain quality standards, and improve industry-wide performance.
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Regulatory bodies or government agencies often rely on industry guidelines to establish regulations or standards for a particular sector. These guidelines serve as a reference point for developing policies and monitoring industry practices.
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Industry professionals, including practitioners, experts, or consultants, may use industry guidelines as a valuable resource for best practices, benchmarks, and up-to-date information within their field. These guidelines can help them make informed decisions and navigate complex industry requirements.
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Stakeholders and investors in a specific industry may also find industry guidelines useful. These guidelines provide transparency and consistency, giving stakeholders confidence in the industry's operations and practices. They can also serve as a reference for due diligence when considering investment opportunities.
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Consumers or end-users of products or services in a particular industry can benefit indirectly from industry guidelines. These guidelines often aim to enhance safety, quality, and customer satisfaction, leading to improved products or services available in the market.
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