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Social Media Draft Guidance Webinar July 10, 20141Thomas Abrams, Director Office of Prescription Drug Promotion (PDP) Center for Drug Evaluation and Research (CDR×2Presenters Thomas Abrams Introductory

How to fill out social media draft guidance

How to fill out social media draft guidance:

1. Start by reviewing the purpose and goals of your social media accounts. Determine what you want to achieve through your social media presence and how it aligns with your overall marketing and communication strategy.
2. Identify your target audience. Understand who your ideal followers or customers are and what kind of content they would be interested in. This will help you tailor your social media draft guidance to meet their needs and preferences.
3. Outline the key guidelines for your social media accounts. These guidelines should cover topics such as brand voice, tone, messaging, visual style, and content themes. Consider factors like your company's values, industry standards, and audience expectations when establishing these guidelines.
4. Specify the dos and don'ts for each social media platform you use. Each platform has its own unique features, audience, and best practices. Provide guidance on topics such as character limits, hashtag usage, image specifications, and engagement strategies for platforms like Facebook, Twitter, Instagram, LinkedIn, etc.
5. Create a content calendar or posting schedule. This will help you stay organized and ensure a consistent flow of content on your social media accounts. Consider factors such as posting frequency, optimal posting times, and the balance between promotional and educational content.
6. Determine how to handle customer inquiries, comments, and complaints. Establish a process for monitoring and responding to social media interactions in a timely and professional manner. Clearly define who is responsible for handling these interactions and how they should address any issues that may arise.
7. Provide guidance on measuring the success of your social media efforts. Determine the key performance indicators (KPIs) that are relevant to your social media goals, such as engagement rate, reach, conversions, or click-through rate. Explain how to use analytics tools to track these metrics and make data-driven decisions.

Who needs social media draft guidance:

1. Businesses and organizations that are new to social media and need a starting point to build their online presence.
2. Companies with multiple employees managing social media accounts who need to maintain a consistent brand image and messaging.
3. Organizations that want to ensure compliance with industry regulations or legal requirements in their social media activities.
4. Marketing teams seeking to improve the overall effectiveness and impact of their social media campaigns.
5. Any entity looking to establish guidelines for social media use within their organization, including educational institutions, government agencies, or non-profit organizations.
6. Individuals or influencers who want to develop a personal brand or increase their social media reach and engagement.

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What is social media draft guidance?

Social media draft guidance is a set of recommendations or guidelines for using social media platforms effectively and ethically.

Who is required to file social media draft guidance?

Any individual or organization that plans to use social media for promotional or marketing purposes may be required to file social media draft guidance.

How to fill out social media draft guidance?

To fill out social media draft guidance, you will need to provide information such as the social media platforms you plan to use, the target audience, the purpose of using social media, and any potential risks or challenges.

What is the purpose of social media draft guidance?

The purpose of social media draft guidance is to ensure that social media activities are conducted in a compliant and responsible manner, and that any potential risks are identified and managed effectively.

What information must be reported on social media draft guidance?

Information that must be reported on social media draft guidance may include details of the social media strategy, planned content and messaging, target audience demographics, and any compliance or risk management measures.