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Marketing Research Concepts and Techniques Course Marketing Analytics; Course contents Stephan Forger UC Berkeley Extension EDP 301754; Fall 2011 Instructor Stephan Forger Phone: 650.455.4411 email:
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Marketing research is the process of gathering, analyzing, and interpreting information about a market, product or service to make informed business decisions.
Businesses and organizations who want to understand their target market, competitors, and industry trends are required to conduct marketing research.
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The purpose of marketing research is to help businesses make strategic decisions, such as product development, pricing, promotion, and distribution, based on data and insights from the market.
Marketing research reports typically include market demographics, competitor analysis, customer preferences, and industry trends.
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