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Atlas Tag Implementation Guide for Mobile App Publishers Atlas tags enable advertisers to extend people based measurement to mobile app ads. Our tags are compatible with almost all mobile apps and
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How to fill out mobile app publishers

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How to fill out mobile app publishers:

01
Research different mobile app publishers: Start by researching and identifying different mobile app publishers that align with your app's content or target audience. Look for publishers with a strong reputation, a large user base, and positive reviews from other app developers.
02
Prepare your app for submission: Before submitting your app to publishers, make sure it meets all the necessary requirements and guidelines. This includes ensuring that your app is fully functional, well-designed, and free of any bugs or technical issues. Additionally, optimize your app's store listing, including the app description, keywords, screenshots, and app icon.
03
Create a pitch or proposal: When reaching out to mobile app publishers, it's important to showcase your app's unique features, benefits, and potential for success. Create a compelling pitch or proposal that outlines why your app should be considered for publication. Highlight its innovative features, user engagement strategies, monetization potential, and any relevant data such as user acquisition and retention metrics.
04
Submit your app to publishers: Once you have compiled a list of potential mobile app publishers and prepared your pitch or proposal, you can submit your app for consideration. This generally involves filling out an application form on the publisher's website or platform, providing details such as the app's name, category, description, screenshots, and any additional information they may require.
05
Review publisher offers: After submitting your app, you may start receiving offers from interested publishers. Take the time to carefully evaluate each offer, considering factors such as revenue share, advertising strategy, promotional support, user acquisition assistance, and overall reputation of the publisher. Compare the offers and choose the publisher that aligns best with your app's goals and requirements.

Who needs mobile app publishers:

01
App developers without a strong marketing or distribution strategy: Mobile app publishers can serve as valuable partners for app developers who lack the resources or expertise to effectively market and distribute their apps. Publishers can leverage their existing networks, user base, and promotional channels to increase visibility and user acquisition for the app.
02
App developers looking for monetization opportunities: Mobile app publishers often have established monetization models and partnerships with advertisers, allowing app developers to generate revenue through in-app advertising, subscriptions, or other means. This can be particularly beneficial for developers who want to focus on app development while leaving the monetization aspect to the publisher.
03
App developers seeking user acquisition support: Publishers can assist app developers in acquiring new users and increasing app downloads. Whether it's through prominent featuring on app stores, targeted marketing campaigns, or leveraging their user base, publishers can help app developers reach a wider audience and gain exposure.
04
App developers aiming for growth and scalability: Mobile app publishers can support app developers in scaling their apps and achieving sustainable growth. By leveraging their expertise, industry insights, and marketing strategies, publishers can help take an app from a small-scale operation to a widely recognized and successful product.
05
App developers looking for strategic partnerships: In addition to distribution and marketing support, mobile app publishers can provide valuable strategic partnerships. This may include collaborations with other apps or developers within the publisher's network, access to exclusive events or promotional opportunities, or even investment opportunities for further app development and growth.
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Mobile app publishers are individuals or companies who develop and distribute mobile applications on app stores.
Mobile app publishers are required to file their information with the relevant app stores or platforms.
Mobile app publishers can fill out their information by providing details about their app, company, contact information, and any other required information on the app store's publisher portal.
The purpose of mobile app publishers is to provide users with access to mobile applications that meet their needs and interests.
Mobile app publishers must report details such as app name, description, category, rating, pricing, and any other relevant information requested by the app store.
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