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17th Annual FIA Futures Services Division Speech Conference April 17, 2008, New York Marriott Downtown 85 West Street Sponsorship and Exhibitor Marketing Menu Conference Sponsor Investment $10,000
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How to Fill Out Sponsorship and Exhibitor Marketing:

01
Research and identify potential sponsors and exhibitors that align with your event or organization's goals and target audience.
02
Determine the benefits and incentives that you can offer to sponsors and exhibitors, such as logo placement, speaking opportunities, booth space, or exclusive access to attendees.
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Create a sponsorship and exhibitor prospectus or package that outlines all the available opportunities, pricing details, and the value they will receive in return.
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Develop a compelling and personalized pitch for each potential sponsor and exhibitor, highlighting how their involvement can positively impact their brand visibility and reach their target market.
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Follow up with potential sponsors and exhibitors to answer any questions, negotiate terms, and confirm their participation.
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Create a contract or agreement that outlines the terms, deliverables, and expectations for both parties. Make sure to include any exclusivity clauses or deadlines.
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Collect all the necessary information and assets from sponsors and exhibitors, such as logos, promotional materials, or booth setup requirements, and ensure their proper display or utilization.
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Promote sponsors and exhibitors through various marketing channels, such as social media, event websites, email newsletters, or press releases, to maximize their exposure and generate interest from attendees.
09
Evaluate the impact and success of the sponsorship and exhibitor marketing efforts by tracking metrics like brand mentions, leads generated, or overall return on investment.
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Thank sponsors and exhibitors for their support and involvement, and consider offering them opportunities for continued partnership or participation in future events.

Who needs sponsorship and exhibitor marketing?

01
Event organizers who require financial support to cover expenses, enhance the event experience, or generate revenue.
02
Brands or businesses looking to increase their visibility, promote their products or services, or connect with a specific target audience.
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Non-profit organizations seeking sponsors and exhibitors to raise funds or create awareness for their cause or mission.
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Trade shows, conferences, or exhibitions aiming to attract industry-leading companies to exhibit their products, showcase innovations, and facilitate networking.
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Community or cultural events that rely on sponsorship and exhibitor partnerships for funding, entertainment options, or community engagement initiatives.
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Sponsorship and exhibitor marketing refers to the practice of promoting a company, product, or service through sponsorships and exhibitions at events or conferences. It involves showcasing the company's offerings, generating leads, and creating brand awareness through various marketing techniques.
Companies or organizations that engage in sponsorship and exhibitor marketing activities are typically required to file relevant documentation and reports related to their participation in such events. The specific requirements may vary depending on local regulations and the nature of the event.
Filling out sponsorship and exhibitor marketing documentation typically involves providing information about the company or organization, details of the event or conference, the sponsorship or exhibition package chosen, and any additional marketing materials or promotions planned. Each event or conference may have its own specific forms or requirements.
The purpose of sponsorship and exhibitor marketing is to promote a company's brand, products, or services to a targeted audience at events or conferences. It aims to generate leads, create brand awareness, and build relationships with potential customers or partners through various marketing initiatives.
The information that must be reported on sponsorship and exhibitor marketing typically includes the company's name and contact details, details of the event or conference, the sponsorship or exhibition package chosen, financial transactions related to the marketing activities, and any promotional materials used.
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