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Guide to Interactive TV Advertising GUIDE TO INTERACTIVE TV ADVERTISING DIRECT MARKETING ASSOCIATION (UK) LIMITED 1 Guide to Interactive TV Advertising TABLE OF CONTENTS OVERVIEW ..............................................................................................4

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What is guide to interactive tv?

Guide to interactive TV is a set of instructions or manual that helps users navigate and interact with their television content.

Who is required to file guide to interactive tv?

Content providers or broadcasters are required to file guide to interactive TV.

How to fill out guide to interactive tv?

Guide to interactive TV can be filled out by providing all the required information about the television content and interactions.

What is the purpose of guide to interactive tv?

The purpose of guide to interactive TV is to ensure transparency and provide viewers with information about interactive features of television content.

What information must be reported on guide to interactive tv?

Information such as interactive features, content description, user controls, and any other relevant details must be reported on guide to interactive TV.

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