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Form 7 Deadline: 5 Mar 2014 69/4/2014 Official Magazine Advertisement Order Form Return to: Publications & e-commerce Department Hong Kong Trade Development Council 30/F Wu Chung House 213 Queen\'s
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How to fill out to better promote exhibitors:

01
Research the target audience: Begin by identifying the key demographic and interests of the target audience for the exhibition. This will help in tailoring the promotional efforts to attract the right attendees and exhibitors.
02
Develop a strategic marketing plan: Create a detailed marketing plan that outlines the promotional activities, such as social media campaigns, email marketing, print advertisements, and partnerships, to effectively promote the exhibitors. This plan should include a timeline and allocated budget.
03
Utilize social media platforms: Leverage popular social media platforms like Facebook, Instagram, Twitter, and LinkedIn to create engaging content about the exhibition and its exhibitors. Regularly post updates, highlights, and behind-the-scenes snippets to generate buzz and attract potential attendees.
04
Engage with influencers and industry experts: Collaborate with influencers and industry experts who have a strong following and can help promote the exhibitors. This could include hosting panel discussions or interactive sessions, featuring interviews or guest blog posts, or inviting them to attend and share about the exhibition on their platforms.
05
Offer exclusive deals and discounts: Create special offers, discounts, or incentives for attendees to engage with the exhibitors. This could include early-bird discounts, exclusive access to product launches or demonstrations, or VIP perks for attending the exhibition.
06
Implement effective signage and branding: Ensure clear and visually appealing signage throughout the exhibition venue to guide attendees to exhibitor booths. Utilize effective branding strategies, such as banners, backdrops, and logo displays, to create a cohesive visual identity for the exhibition and its exhibitors.
07
Improve exhibitor visibility: Consider implementing strategies to improve exhibitor visibility within the exhibition space. This could involve assigning prime locations to high-profile exhibitors, creating engaging booth designs, or utilizing digital screens to showcase exhibitor information and offerings.
08
Provide networking opportunities: In addition to promoting the exhibitors, encourage networking opportunities between exhibitors and potential customers or partners. Arrange networking events, facilitate matchmaking sessions, or host meet-and-greet sessions to foster meaningful connections and business collaborations.

Who needs to better promote exhibitors:

01
Exhibition organizers: It is the responsibility of the exhibition organizers to better promote exhibitors as they are tasked with attracting attendees and providing a platform for exhibitors to showcase their products or services.
02
Exhibitors themselves: Exhibitors should also take an active role in promoting their presence at the exhibition. By leveraging their own marketing channels, such as their website, social media accounts, and email newsletters, they can generate awareness and drive traffic to their booths.
03
Attendees or potential customers: Attendees or potential customers also play a role in promoting exhibitors indirectly. By sharing their positive experiences, photographs, and recommendations on social media or through word of mouth, they can help generate awareness and attract more visitors to the exhibitors' booths.
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To better promote exhibitors, it is important to utilize social media, offer special promotions, collaborate with influencers, and create engaging content.
Event organizers and marketing teams are required to file to better promote exhibitors.
To better promote exhibitors, fill out a marketing strategy document outlining promotional tactics, target audience, and timeline.
The purpose of to better promote exhibitors is to increase visibility, drive foot traffic, and boost sales for exhibitors at an event.
Information such as promotional tactics, target audience demographics, exhibitor products/services, and marketing budget must be reported on to better promote exhibitors.
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