Get the free EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION - etd...
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This thesis explores the brand extension strategies of an automobile brand into the fashion category, examining factors that influence consumer attitudes and the potential impact on the parent brand.
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How to fill out extending to fashion category
How to fill out EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION
01
Define the scope of the study: Determine which auto brand and fashion category will be explored.
02
Conduct a literature review: Gather existing research on brand extensions in the fashion industry and auto brands.
03
Identify target demographics: Understand who the potential consumers of this brand extension are.
04
Develop research questions: Formulate specific questions that will guide the exploratory study.
05
Select research methodology: Choose qualitative or quantitative methods suitable for the study.
06
Design survey or interview questions: Create tools to collect data from potential customers or experts.
07
Analyze brand identity: Evaluate how the auto brand's identity can translate into the fashion sector.
08
Test market reactions: Conduct focus groups or tests to see how consumers would react to the brand's fashion offerings.
09
Compile findings: Summarize the insights gained from the research in a comprehensive report.
10
Provide recommendations: Suggest strategic steps for the auto brand considering entry into the fashion category.
Who needs EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION?
01
Marketing teams within the auto brand looking to diversify its product offerings.
02
Fashion industry professionals interested in collaborations with auto brands.
03
Consumers seeking innovative fashion products inspired by automotive design.
04
Researchers studying brand extensions and consumer behavior in the fashion and automotive sectors.
05
Business strategists aiming to understand market trends related to brand expansion.
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What is EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION?
This study investigates how an auto brand can successfully extend its brand identity into the fashion industry, exploring potential benefits, challenges, and strategies for effective brand integration.
Who is required to file EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION?
Typically, this study may be filed by researchers, marketing analysts, or brand managers looking to explore brand extension strategies in the fashion sector.
How to fill out EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION?
Filling out this study involves gathering qualitative and quantitative research data on consumer perceptions, brand compatibility, and market trends, then presenting this information in an organized format.
What is the purpose of EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION?
The purpose is to analyze the feasibility and impact of an auto brand entering the fashion industry, contributing insights to brand strategy and consumer behavior understanding.
What information must be reported on EXTENDING TO FASHION CATEGORY: AN EXPLORATORY STUDY ON AN AUTO BRAND EXTENSION?
The report should include market analysis, consumer surveys, brand identity assessments, competitive landscape evaluations, and potential risks and benefits associated with the brand extension.
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