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Hey this is Victor Antonio, and today I want to talk about product parity and your value now what is product parity let's say you have a product that's your company a and your competitor Company B has a similar product when you look at the Delta the difference between the two products there is none so in other words the customer is standing on the outside so to speak looking in can't see that there's a difference now when a customer can't tell if there's difference between product a and product B they don't know what to do they won't make a decision now this is interesting because what's happening in today's market is that most products are very similar or services they offer the similar items and Ops features and so forth so what happens if this we can't sell based on product differentiation what do we do what do we do well the answer lies in your value C what is the value that you bring to the actual sales process so here's you the salesperson what is your value because this is where the difference is made in today's market so what is your value in today's market well the first thing you have to provide your customers is insight remember this I always define as information beyond the obvious give your customers information they currently don't have also given them a new perspective a new model a new way of looking at the market that maybe they haven't considered or what if you can talk to your customer about navigating alternatives right buy navigate alternatives I mean you know there's a lot of choices out there but if you as a salesperson can help them make a decision that's where you're going to add value what about let's say an avoid minefield right in other words help them make minefield sorry about that help them avoid making bad decisions that's another value item that you offer what about let's say that they have to can help them sell it now what do I mean by that help them sell it let's say that you're trying to sell them a product, but they need to turn around and sell it up into their corporation how can you help them sell it up into their corporation, so they get management Buy and all so can you as a salesperson help them justify the actual purchase and again help them with the return on investment calculation maybe look at the total cost of ownership okay all this is adding value so where do you fit into the sales equation today if you can help your customers do these things then this is your value this is what you bring to the table again in today's market there's product parity product a looks the same as product B and because of that customers won't make a decision where you command today in today's market is you're going to give the customer insight a different perspective help them navigate alternatives avoid making bad decisions help them sell it up in their organization and at the end of the day justify the cost if you can do these things then that right there is the value that you bring to the table and that is what is...
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