Get the free 2013 MEDiA Kit - Consumer Electronics Association

2013 Media Kit CE.org/i3 5 It is Innovation (i3) CEA s flagship publication, It is Innovation (i3), showcases all aspects of innovation in technology, policy, business, and engineering in the consumer

How to fill out 2013 media kit

How to fill out a 2013 media kit:

1. Start by gathering all the necessary information: Collect details about your company or organization, such as its history, mission statement, products or services, and any notable accomplishments or awards. Also, compile relevant statistics and data that highlight your reach, audience demographics, and previous media coverage.
2. Design the layout: Make sure the media kit looks visually appealing and professional. Use a consistent font and color scheme, and consider including high-quality images or graphics that represent your brand. Organize the information in a logical manner, using headings and subheadings to break up different sections.
3. Include an introduction: Begin the media kit with a brief overview of your company and what you offer. This introduction should capture the reader's attention and provide a clear understanding of your organization's purpose and unique selling points.
4. Provide detailed information: The media kit should contain comprehensive details about your products, services, and any upcoming or ongoing campaigns or events. Include specific information such as pricing, specifications, availability, and any special features or benefits. Use bullet points or numbered lists to make the information easily scannable.
5. Highlight success stories or case studies: Include examples of how your company or products have made a positive impact or achieved success. This could involve showcasing customer testimonials, past media coverage, or the results of successful marketing campaigns. Visual representations, such as graphs or charts, can also be effective in illustrating achievements.
6. Incorporate press materials: Include a section within the media kit where journalists can easily access press releases, media advisories, high-resolution images, and other relevant materials. Provide clear instructions on how to use or download these resources.
7. Contact information: Provide your company's contact details, including a dedicated media contact person. Include their name, job title, email address, and phone number to make it easy for journalists or media representatives to reach out for further inquiries or interview requests.

Who needs a 2013 media kit:

1. Businesses or organizations launching a new product: A media kit is essential to provide journalists with all the necessary information about the product and generate media coverage.
2. Non-profit organizations or charities: Non-profits often rely on media coverage to raise awareness about their cause. A media kit can help them effectively convey their mission, goals, and impact to journalists.
3. PR and marketing agencies: Media kits are frequently used by these professionals to pitch stories and secure media coverage for their clients. It serves as a comprehensive resource for journalists covering a particular brand or campaign.
4. Event organizers: Organizations hosting events, such as conferences, trade shows, or product launches, can benefit from a media kit to provide information about the event, speakers, sponsors, and highlight any unique aspects that may attract media attention.
5. Authors or book publishers: Media kits are valuable for authors and publishers to promote new book releases, showcase author credentials, provide sample chapters or book reviews, and share author interviews or media appearances.

In conclusion, filling out a 2013 media kit involves gathering relevant information, designing a professional layout, including an introduction and detailed information, highlighting success stories, incorporating press materials, and providing contact information. Various individuals and organizations, such as businesses, non-profits, PR agencies, event organizers, and authors, can benefit from creating and utilizing a media kit to effectively communicate their message and generate media coverage.

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