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BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6-MONTH PERIOD ENDED MAY/JUNE 2012 Latin Press Inc. 2455 SW 27th Ave. Suite 200 Miami, FL 33145 Tel. No. 305 2853133 Fax. No.: 305 2853134 Av. de Mayo

How to fill out business publication circulation audit

How to fill out a business publication circulation audit:

1. Gather all necessary documents and information: Begin by collecting the required documents and information for the audit. This may include circulation data, subscription records, mailing lists, distribution channels, and any other relevant information.
2. Review the audit guidelines: Familiarize yourself with the guidelines provided by the auditing organization or industry standards for conducting a circulation audit. This will help you understand the specific requirements and procedures to follow during the audit process.
3. Organize and verify circulation data: Sort and organize your circulation data according to the guidelines. This may involve categorizing subscribers into various segments, such as paid, verified, or complimentary subscriptions. Verify the accuracy of your data by cross-checking records, validating subscriber information, and ensuring the integrity of your circulation figures.
4. Calculate circulation figures: Use the provided formulas or methodologies to calculate the various circulation figures required for the audit. This may include total average circulation, paid circulation, verified circulation, and other relevant metrics. Double-check your calculations to avoid any errors.
5. Prepare supporting documentation: Compile all necessary supporting documentation to supplement your audit report. This may include copies of subscription invoices, mailing receipts, distribution receipts, and other relevant records that validate your circulation numbers.
6. Complete the audit report: Fill out the audit report form or template provided by the auditing organization. Provide accurate and complete information regarding your circulation figures, methodology, and any additional details required by the audit guidelines.
7. Submit the audit report: Once you have completed the audit report, submit it to the designated auditing organization or the entity that requested the audit. Ensure that all required forms and supporting documentation are included in the submission.
8. Maintain records: Keep copies of the audit report, supporting documentation, and any other records related to the circulation audit for your own records. This will be helpful for future reference or in case of any audit verifications or follow-ups.

Who needs a business publication circulation audit?

1. Publishers: Business publication circulation audits are particularly important for publishers who want to showcase the validity and accuracy of their circulation figures. It enables them to demonstrate to advertisers, investors, and other stakeholders that their publication reaches the intended target audience.
2. Advertisers: Advertisers who invest in marketing and advertising campaigns in business publications often rely on accurate circulation data to make informed decisions. They need assurance that their message will reach the desired audience and that they are reaching their target market effectively.
3. Industry Associations: Industry associations or organizations may require their members to undergo circulation audits as part of their membership criteria or to ensure compliance with industry standards. By conducting audits, these associations can maintain transparency and accuracy in industry-wide circulation figures.
4. Regulatory bodies: In some industries or regions, there may be regulatory requirements for business publications to undergo circulation audits. This ensures compliance with specific rules and regulations governing the publishing industry and maintains the integrity and credibility of the information disseminated to the public.

In conclusion, filling out a business publication circulation audit involves gathering and organizing circulation data, calculating figures based on guidelines, preparing supporting documentation, completing the audit report, and submitting it to the relevant parties. This process is essential for publishers, advertisers, industry associations, and regulatory bodies to ensure accurate and transparent circulation figures.

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What is business publication circulation audit?

Business publication circulation audit is a process to verify the accuracy of a publication's circulation numbers, ensuring that they are reported correctly.

Who is required to file business publication circulation audit?

Publishers of business publications are required to file a circulation audit.

How to fill out business publication circulation audit?

To fill out a business publication circulation audit, publishers must provide detailed information about their distribution methods, subscriber numbers, and other circulation data.

What is the purpose of business publication circulation audit?

The purpose of a business publication circulation audit is to provide transparency and accountability regarding the publication's circulation numbers.

What information must be reported on business publication circulation audit?

Business publication circulation audit must report on distribution channels, subscriber numbers, total circulation, and any other relevant circulation data.