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BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6-MONTH PERIOD ENDED DECEMBER 2009 Latin Press Inc. 2455 SW 27th Ave. Suite 200 Miami, FL 33145 Tel. No. 305 2853133 Fax. No.: 305 2853134 Av. de Mayo

How to fill out business publication circulation audit

How to fill out business publication circulation audit?

1. Gather all relevant data: Start by collecting information about your publication, such as the number of copies printed, the target audience, and distribution channels. Include details about any digital editions or online subscriptions as well.
2. Calculate circulation figures: Once you have the necessary data, calculate your publication’s circulation figures accurately. This includes determining the average number of copies distributed per issue, the total number of paid subscribers, and any complimentary copies sent out for promotional purposes.
3. Audit distribution records: Review your distribution records to ensure accuracy and completeness. Verify the number of copies shipped to various locations, such as newsstands, retail outlets, and subscribers. Cross-check this information with invoices, shipping receipts, and reports from distribution partners.
4. Verify subscriber data: Check the accuracy of your subscriber data by reconciling it with your subscriber database. Confirm the number of paid subscribers, free trial subscribers, and those who have cancelled their subscriptions. Ensure that your data is up to date and reliable.
5. Update digital circulation figures: If your publication has a digital edition or online subscriptions, calculate the number of digital copies distributed. This may involve reviewing other metrics, such as unique downloads or page views, depending on your publication’s format and distribution channels.
6. Document any changes or discrepancies: If you encounter any changes or discrepancies throughout the audit process, make note of them and investigate further. This documentation will be valuable for future reference and can help you improve your circulation management processes.

Who needs business publication circulation audit?

1. Publishers and media organizations: Businesses that produce and distribute print or digital publications, such as newspapers, magazines, newsletters, and online news platforms, typically need a circulation audit. This will provide them with accurate and verifiable circulation figures that can be used for marketing, advertising, and financial purposes.
2. Advertisers and marketers: Companies that advertise in business publications often require audited circulation figures to assess the reach and effectiveness of their advertising campaigns. By using audited data, advertisers can make informed decisions and ensure that their message reaches the desired target audience.
3. Regulatory bodies and industry associations: In some industries, regulatory bodies and industry associations require business publications to undergo circulation audits as part of their compliance obligations. These audits help maintain transparency and ensure fair competition within the industry.

Overall, a business publication circulation audit is essential for publishers, advertisers, and industry stakeholders who rely on accurate circulation figures to make strategic decisions and demonstrate the value of their publications.

For pdfFiller’s FAQs

What is business publication circulation audit?

A business publication circulation audit is a process that verifies and certifies the number of copies distributed and the audience reached by a publication.

Who is required to file business publication circulation audit?

Businesses with publications seeking advertising revenue or subscription sales may be required to file a business publication circulation audit.

How to fill out business publication circulation audit?

The audit must be conducted by an independent third-party auditor according to industry standards and guidelines.

What is the purpose of business publication circulation audit?

The purpose of a business publication circulation audit is to provide transparency and credibility regarding the circulation numbers and audience demographics of a publication.

What information must be reported on business publication circulation audit?

The audit report must include detailed information on the number of copies printed, distributed, returned, and sold, as well as demographic information about the audience reached.

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