Get the free Business puBlication circulation audit For tHe 6 MontH ... - ivc org

BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6-MONTH PERIOD ENDED JUNE 2009 Latin Press Inc. 2455 SW 27th Ave. Suite 200 Miami, FL 33145 Tel. No. 305 285-3133 Fax. No.: 305 285-3134 Av. de Mayo

How to fill out business publication circulation audit

How to fill out a business publication circulation audit:

Identify the purpose of the audit:

Determine why you are conducting the circulation audit. Is it for internal record-keeping? To comply with industry standards or regulations? This will guide your approach and ensure you gather the necessary information.

Gather necessary documents:

1. Obtain copies of your business publication, including past issues and any relevant circulation records.
2. Collect any supporting documents, such as subscription lists, mailing records, and distribution agreements.

Review audit guidelines:

Familiarize yourself with the specific guidelines provided by the auditing organization or industry standards. These guidelines will outline the specific requirements for completing the audit.

Verify circulation numbers:

1. Compile accurate data on the number of copies printed, distributed, and sold or otherwise accounted for during a given period.
2. Ensure the data is representative of the publication's circulation and is supported by accurate documentation.

Assess distribution channels:

1. Identify the various channels through which your publication is distributed (e.g., newsstands, subscriptions, direct mail).
2. Determine the percentage of circulation attributed to each distribution channel.

Track subscriptions:

1. Determine the number of paid subscriptions and/or complimentary copies distributed to subscribers.
2. Document the methods used to verify subscribers (e.g., subscriber surveys, third-party audits).

Assess single-copy sales:

1. Determine the number of copies sold through newsstands, retailers, or other single-copy sales channels.
2. Obtain documentation that supports these sales figures (e.g., sales receipts, retailer reports).

Calculate total circulation:

1. Summarize the various distribution channels to determine the total circulation for the audit period.
2. Ensure that all figures are accurately calculated and properly supported by relevant documentation.

Who needs a business publication circulation audit?

Publishers:

Publishers of business publications often need to conduct circulation audits to ensure transparency, establish credibility with advertisers and subscribers, and comply with industry standards or regulations.

Advertisers:

Advertisers rely on accurate circulation figures to determine the reach and effectiveness of their marketing campaigns. A circulation audit provides them with reliable data to make informed decisions.

Industry organizations:

Industry organizations may require their members to undergo circulation audits as part of a quality control measure or to enforce compliance with industry standards.

Regulatory bodies:

Regulatory bodies overseeing the publishing industry may mandate circulation audits to ensure fair and accurate reporting, preventing fraud and misleading claims.

Subscribers and readers:

Circulation audits offer subscribers and readers assurance that the publication they are investing in or reading is trustworthy, accurately reflects its reach, and maintains high standards of distribution integrity.

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What is business publication circulation audit?

A business publication circulation audit is an independent examination and verification of a publication's circulation numbers.

Who is required to file business publication circulation audit?

Businesses that publish printed publications such as newspapers, magazines, journals, etc. are required to file a business publication circulation audit.

How to fill out business publication circulation audit?

To fill out a business publication circulation audit, businesses need to provide detailed information about their publication's distribution and circulation numbers.

What is the purpose of business publication circulation audit?

The purpose of a business publication circulation audit is to provide transparency and assurance regarding the accuracy of a publication's circulation numbers.

What information must be reported on business publication circulation audit?

Information that must be reported on a business publication circulation audit includes details about the publication's distribution channels, subscriber numbers, copies distributed, etc.