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BUSINESS PUBLICATION CIRCULATION AUDIT FOR THE 6-MONTH PERIOD ENDED JUNE 2009 Latin Press Inc. 2455 SW 27th Ave. Suite 200 Miami, FL 33145 Tel. No. 305 2853133 Fax. No.: 305 2853134 Av. de Mayo 1370
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How to fill out business publication circulation audit

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How to fill out a business publication circulation audit:

01
Start by gathering all the necessary information about your publication, including the number of copies printed, distribution channels, and subscriber data.
02
Use a spreadsheet or audit software to organize the data and create reports. Make sure to include information such as the average number of copies distributed, subscription rates, and any special promotions or discounts offered.
03
Verify the accuracy of your data by cross-checking it with primary records, such as printing invoices, postal receipts, and subscriber databases.
04
Calculate the total circulation figures by adding up the number of copies distributed through different channels, such as newsstands, subscriptions, and bulk sales.
05
Determine the Verified Circulation, which includes verified subscriptions, and the Qualified Circulation, which includes paid subscriptions and other qualified sources.
06
Complete the audit report by providing a summary of the circulation data, including any changes compared to previous audits or industry benchmarks.
07
Sign and date the audit report, ensuring it is verified by a qualified circulation auditor or an authorized representative of your publication.
08
Lastly, submit the audit report to the appropriate industry associations or organizations, such as the Alliance for Audited Media (AAM), to ensure transparency and compliance with industry standards.

Who needs a business publication circulation audit?

01
Publishers: Business publication circulation audits enable publishers to demonstrate the accuracy and transparency of their distribution numbers. This provides credibility to potential advertisers and validates their claims of reaching a specific target audience.
02
Advertisers: Advertisers rely on circulation audits to determine the effectiveness of their marketing investments. By reviewing validated circulation data, they can make strategic decisions about where to allocate their advertising budget.
03
Industry Associations and Regulatory Bodies: Industry associations and regulatory bodies often require publishers to conduct circulation audits to ensure compliance with specific standards and regulations. These audits enable them to maintain the integrity of the advertising and publishing industry as a whole.
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The business publication circulation audit is a process of verifying the circulation numbers of a publication to ensure accuracy and transparency in the reporting of its readership.
Publishers of business publications are required to file a circulation audit.
To fill out a business publication circulation audit, publishers must provide detailed information about their publication's circulation numbers and distribution channels.
The purpose of a business publication circulation audit is to provide advertisers and stakeholders with reliable and verifiable information on the publication's readership.
Publishers must report detailed circulation numbers, distribution channels, and other relevant information on the business publication circulation audit.
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